E&L Global Communications in Troy, Michigan recently achieved a milestone of being in business for 4 years, and where statistically most small businesses fail within the first 5 years, our firm is only just hitting our stride! My role as the VP of Marketing has been the career I have already dreamed for and has allowed me to grow a remarkable amount over the last years. I wanted to share with you 4 “keys to success” I’ve learned in the 4-year history of E&L Global Communications and hopefully shed some light on attributes that lead to long term career growth!
1.You Must Have Vision
“I remember getting in the marketing/sales industry 5 years ago in hopes to gain experience, develop my communication ability and have just enough skills to be marketable for that ‘big dream job’ one day. Somewhere in the back of my mind, though, I always remember my mother’s voice saying ‘In life, you’re going to work hard and long; remember to get to a point where you do it for yourself.’ I couldn’t get over that thought. It’s okay to follow, but I knew I wanted to lead one day and have the opportunity to call the shots in my career.
I also knew I wanted to live a life filled with meaningful things, purpose, and one where I could help people around me become better and get more than they ever envisioned for in their careers. One of my coaches always said ‘if you don’t know where you’re going, you’ll end up someplace else’ and it helped me focus and be intentional about the things I wanted. The success I want to create for our company and anyone that steps foot within our doors is only done so through extreme vision. Everyone is capable of having a vision. All that is left is the decision to implement it!
2. Character, Commitment & Courage
“You don’t run an organization without the 3Cs: the character to do what’s right, not what’s easy, the commitment to finish what you said you were going to do, and the courage to overcome anything that comes in the way. Let’s be honest it sounds easy, but it’s really not. You wake some days and you’re fired up ready to take on anything, and some days you wake up feeling like you just don’t have it in you. Those are the days where character evolves, commitment gets tested and courage is a MUST. When you’re able to get over those days 1, 2, and 3 times, you’re on the way to accomplishing great things.”
3. Work Ethic & Tenacity
“Ever heard someone say ‘Talent means nothing unless combined with effort”. That’s my belief. Size, intellect, beauty – none of it offers the same long-term results as work ethic. Work ethic is a value you can’t teach;.it’s an internal feeling that gets you up when you don’t want to, the DESIRE to do it for someone other than yourself. It takes tenacity to keep going when you fail and a whole lot of internal drive to be highly successful in business. There’s more people in entry level and mid-management roles than CEOs for a reason. That reason is work ethic and tenacity! Our recruitment process at E&L Global Communications is so selective because finding individuals who have that insatiable hunger is challenging…but worthwhile when we do!
4. Authenticity & Transparency
“My mother always said this is a delicate one. People will not always like it, but they will respect you for it. Being authentic and transparent within the marketing & sales industry is vital when representing a client as distinguished as ours. Within the office, I focus on authenticity by coaching our team through praise and mentorship, but also a swift kick in the butt when needed! I teach every individual at E&L Global Communications that the more confident you are about yourself and where you are going in life, the more people will be attracted to and want to follow you.”
Overall, the last 4 years have been incredible and the adoration I have for E&L is tremendous! This company has produced business partnership, friendships, love, support, growth, travel, and everything in between. There are businesses that you can build alone and businesses you can build with friends, and our company would be nothing without the loyal and supportive team we employ. As my favorite quote by Larry Wall goes, “the road to success is always under construction!” Thanks, Troy and Michigan for a great 4 years and cheers to much more to come!