A lot can be said about businesses that end the year strong and that’s just what we did here at E&L Global Communications. Both in November and December, our company was recognized as our client’s number 1 asset nationwide.
How did we do it?
How did our company stay motivated when many other businesses fell into the holiday season trap? How did our team not only push through and stay consistent but also exceed our targets and see growth over those months?
When we sat down and thought about it, 5 things came to mind:
The goal = TOTAL DOMINATION
This might be weird to say but being number 1 wasn’t our goal. Claiming a gold medal or taking the number 1 spot doesn’t always mean you’re doing well. If everyone is doing poorly and you just barely do better, that’s not enough. We wanted to dominate our market and blow our client’s away. To do that, we focused on being our best versions and beating our numbers from November.
We began with the end in mind.
In sales it’s easy to say “there are ups and downs” or “it’s seasonal” or “there are good months and bad months”. At E&L Global Communications, we would argue that the seasons and months are only as strong as your mindset. If you believe sales is seasonal, then it will be. If you believe that you can hit your goals regardless of day, week, month, or season, you open the door for much more success.
We began with the end in mind (the end being TOTAL domination). We knew that, if we were going to exceed our November, we had to keep have a relentless focus on the goal. we had to be completely in the zone. We had to wake up hungry and go to bed wanting more. Having such a clear goal made our path simple and structured.
We set our standards high
Have you ever heard the phrase- shoot for the stars and you might land on the moon? It’s easy to become complacent when you are on top. It would have been easy for us to be okay with doing what we did in November; therefore, we set our November numbers right below our standard and raised expectations. Why? Because the goal is always constant and never-ending improvement.
We knew that the right players make the right team
Not to brag too much but the individuals who make up the E&L Global Communications are some of the best individuals we’ve ever worked with. They constantly look to grow, develop, train, and come through for our clients. Like cause and effect, there is a bond within our team to see everyone else succeed that it drives everyone to perform even better and so on and so forth. Care + Commitment + Grit = Success
In December we saw numerous people step into leadership roles and training roles, take on new responsibilities, and morph into team leaders that could lead others to success.
We set out to have fun!
We have a lot of fun as a team and organization. Referring back to our 1st tip of keeping the goal in mind and our relentless attitude for success, nothing could make what we do more worth it than having a great team of positive minded, driven, and fun-loving people. Working with people who motivate you and make you laugh? #wining!
With such lofty goals, we knew we had to make the journey fun and filled with rewards along the way. We ran competitions, we competed with one another, and we shared a ton of laughs! (Peep our Instagram for proof!) Just keep in mind that the amount of fun you have starts with you. Your attitude determines your present which, in turn, affects your future.
So there you have it! Those were the big 5 things that worked for us in December.
2017 ended as a great year for E&L Global Communications and we’re taking this momentum into 2018. Our office is growing and we’re ready to meet with our clients in Dallas for our annual “Keys to Success” meeting where we will discuss our goals for 2018. Here in Troy, Michigan, the goal is triple in size and open two new branches.
How will we do it? By focusing on our 5️⃣ ingredients for success.
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E&L Global Communications in Troy, Michigan recently achieved a milestone of being in business for 4 years, and where statistically most small businesses fail within the first 5 years, our firm is only just hitting our stride! My role as the VP of Marketing has been the career I have already dreamed for and has allowed me to grow a remarkable amount over the last years. I wanted to share with you 4 “keys to success” I’ve learned in the 4-year history of E&L Global Communications and hopefully shed some light on attributes that lead to long term career growth!
1.You Must Have Vision
Overall, the last 4 years have been incredible and the adoration I have for E&L is tremendous! This company has produced business partnership, friendships, love, support, growth, travel, and everything in between. There are businesses that you can build alone and businesses you can build with friends, and our company would be nothing without the loyal and supportive team we employ. As my favorite quote by Larry Wall goes, “the road to success is always under construction!” Thanks, Troy and Michigan for a great 4 years and cheers to much more to come!