A lot can be said about businesses that end the year strong and that’s just what we did here at E&L Global Communications. Both in November and December, our company was recognized as our client’s number 1 asset nationwide.
How did we do it?
How did our company stay motivated when many other businesses fell into the holiday season trap? How did our team not only push through and stay consistent but also exceed our targets and see growth over those months?
When we sat down and thought about it, 5 things came to mind:
The goal = TOTAL DOMINATION
This might be weird to say but being number 1 wasn’t our goal. Claiming a gold medal or taking the number 1 spot doesn’t always mean you’re doing well. If everyone is doing poorly and you just barely do better, that’s not enough. We wanted to dominate our market and blow our client’s away. To do that, we focused on being our best versions and beating our numbers from November.
We began with the end in mind.
In sales it’s easy to say “there are ups and downs” or “it’s seasonal” or “there are good months and bad months”. At E&L Global Communications, we would argue that the seasons and months are only as strong as your mindset. If you believe sales is seasonal, then it will be. If you believe that you can hit your goals regardless of day, week, month, or season, you open the door for much more success.
We began with the end in mind (the end being TOTAL domination). We knew that, if we were going to exceed our November, we had to keep have a relentless focus on the goal. we had to be completely in the zone. We had to wake up hungry and go to bed wanting more. Having such a clear goal made our path simple and structured.
We set our standards high
Have you ever heard the phrase- shoot for the stars and you might land on the moon? It’s easy to become complacent when you are on top. It would have been easy for us to be okay with doing what we did in November; therefore, we set our November numbers right below our standard and raised expectations. Why? Because the goal is always constant and never-ending improvement.
We knew that the right players make the right team
Not to brag too much but the individuals who make up the E&L Global Communications are some of the best individuals we’ve ever worked with. They constantly look to grow, develop, train, and come through for our clients. Like cause and effect, there is a bond within our team to see everyone else succeed that it drives everyone to perform even better and so on and so forth. Care + Commitment + Grit = Success
In December we saw numerous people step into leadership roles and training roles, take on new responsibilities, and morph into team leaders that could lead others to success.
We set out to have fun!
We have a lot of fun as a team and organization. Referring back to our 1st tip of keeping the goal in mind and our relentless attitude for success, nothing could make what we do more worth it than having a great team of positive minded, driven, and fun-loving people. Working with people who motivate you and make you laugh? #wining!
With such lofty goals, we knew we had to make the journey fun and filled with rewards along the way. We ran competitions, we competed with one another, and we shared a ton of laughs! (Peep our Instagram for proof!) Just keep in mind that the amount of fun you have starts with you. Your attitude determines your present which, in turn, affects your future.
So there you have it! Those were the big 5 things that worked for us in December.
2017 ended as a great year for E&L Global Communications and we’re taking this momentum into 2018. Our office is growing and we’re ready to meet with our clients in Dallas for our annual “Keys to Success” meeting where we will discuss our goals for 2018. Here in Troy, Michigan, the goal is triple in size and open two new branches.
How will we do it? By focusing on our 5️⃣ ingredients for success.
Connect with E&L Global Communications on LinkedIn and Twitter for all of our latest tips, news, and team growth!
It’s not often you meet someone like Carla – professional, goal-oriented, humble, and hard-working. In fact, from her preliminary interview with E&L Global Communications back in June, we knew she was special.
A Detroit native, Carla grew up with a personality as big as her dreams. The youngest child of three girls, she grew up empowered by her mother with a vision of being a lawyer or a doctor. An outgoing child, Carla expressed herself early on through English & Art classes, writing essays on Johnny Cochran and how he inspired her to pursue law, and poems about coping with her moms illness. In 7th grade she even helped found a poetry club for her middle school, helping other students learn how to express themselves and share their voice.
In high school Carla joined her school’s track team, exercising her competitive spirit and desire to win – two traits she still holds today that help her continuously break records at E&L Global Communications! Enrolling immediately after high school at Wayne State, Carla received her Associates, but quickly realized that Law was not what she saw herself doing long-term anymore. She accepted her first position in retail sales and immediately found a niche working face-to-face with consumers. Her love for communication was so apparent that customers and co-workers were drawn to her – something that hasn’t changed since her first job outside of college 10 years ago!
After gaining invaluable experience in sales, Carla was offered a job working as an Administrative Manager for a local Detroit-based construction company! Whether she was helping with purchasing, payroll, or negotiating contracts, Carla’s good nature and easy going personality made her a trusted go-to within the company. After she invested 5 years, though, and didn’t see any internal advancement opportunities, Carla realized that it was time for her to pursue a career that would allow her to further her leadership & management skills elsewhere.
Upon putting her resume on Ziprecruiter, she (naturally) receive a lot of attention and job interviews, but remembers her experience interviewing with E&L Global Communications as the most memorable of all. Attracted to the company’s mission, contagious energy, and growth structure, Carla knew that she had found her home and the last stop she wanted to make on her career train.
Since starting with the company in July, Carla has redefined her goals and what success means to her. With intentions of being promoted into an Assistant Management role within the company in the next 2 months, she comes to work every day ready to work and eager to win. A continuous pace-setter in national sales rankings, Carla shows us that generating new customers for our client is all a matter of your attitude and your mindset. Since her promotion to Lead Client Manager last month, she know holds responsibilities coaching, training, and mentoring new hires for the company.
When asked what she loves most about working at E&L Global Communications, Carla responds “the relationships built; whether I’m interacting with my coworkers, customers, or managers, I feel like I’m working with like-minded people – people who make me want to work harder and are genuinely interested in my success.
If there’s one thing we’re certain of, it’s that there are great things in store for Carla and this blog is just the first of many accomplishments coming her way. As excited as we are about what she has done in 2 short months, we are even enthusiastic about her future within E&L Global Communications and the places she sees herself taking the company. We wanted her to know that her contributions are immense and seen by our entire Executive Team. Carla – keep up the amazing work. You make us proud!
“Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.” (Kevin Kruse, Forbes Contributor)
How does one define leadership? More importantly, what makes a great leader? At E&L Global Communications, our 8 core values are the ingredients that make up our definition of leadership. Through repeated actions, executed by even the highest ranking in our firm, leadership becomes not just a destination, but a continuous process of development and improvement.
Leaders are committed to their work.
Great leaders keep their end goals in mind! They have a clear vision of what they want their team to accomplish. A leader’s dedication lies in helping his/her team reach its goals because this ultimately helps the leader achieve his/her own goals.
Leaders set the pace.
They are the record holders, the go-to people, and the all-star trainers of the office.
It’s not because of talent; it’s because of work ethic. E&L Global Communications believes that if a person wants something bad enough, they will work hard and develop the skills needed to get it!
Leaders never stop learning.
They understand the importance of humility and that there is always room improvement. Leaders are self-aware and know what they can get better at. Whether it’s through reading a business book or receiving advice from a mentor, the leaders at E&L Global Communications are always seeking to become the best versions of themselves!
Leaders give back.
They seek to help others less fortunate because by setting this example, others follow in their path! E&L Global Communications hosts fundraising events for organizations, such as The Ronald McDonald House and Operation Smile, as a way to give back to the community!
Leaders stay positive.
They never underestimate the power of a positive attitude. At moments of triumph and tribulation, their mood stays consistent. This ability to protect their emotions and remain optimistic sets the energy for the rest of the team. As we say, more people like Tigger than Eeyore, right?!
Leaders inherently do the right thing.
They do the right thing simply because it’s the right thing to do. In representing the caliber of clientele that we do, it is imperative that leaders within E&L Global Communications act with high character and morality at all times. We value our partnership with our client, their customers, and our team, and would never want to jeopardize that by taking a shortcut in business.
Leaders love a good challenge.
They know that in order to get the team results they desire, they must be willing to set the pace and throw out a few challenges here and there to keep everyone on their toes! We value competitiveness in a leader because we know they will be driven long after external motivational factors fade. The internal fire that fuels an athlete to practice when their entire body aches are what also fuels leaders within E&L Global Communications.
Leaders remain humble.
They are confident, but not arrogant. They know the day they have the mindset that they’ve arrived, they will fall from grace just as quickly. A true leader knows they must continue to ask questions, seek knowledge and learn from others in positions they desire while remaining likable and approachable.
While there are many values that create great leaders, we know that by focusing our efforts on just a few we will master them. To learn more about the Executive Team at E&L Global Communications and the visionaries who make these values a reality, view our web page here or follow them on Instagram for more tips and insight @eandlglobalcomm!
Steve Jobs famously said, “it doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” There is no better way to summarize the feelings we have about Suzanne Neforos than to say we followed Job’s quote and hired one of the smartest, most energetic young professionals we’ve ever met!
Born and raised in North Olmsted, OH, Suzanne has been a social butterfly since birth! Described by her family as outgoing, determined, and creative, she was involved in nearly every activity under the sun as a child and teen – french club, key club, musical theater, thespian troupe, Concert Choir, and a vocal jazz group! Attending Kent State after high school due to the proximity to family and homey feel, Suzanne knew she had found her home for the next 4 years. She kept busy between gospel choir, Relay for Life, American Marketing Association and as a legacy to the Delta Gamma sorority! It was there as a New Member Educator to incoming sisters that Suzanne found her love for recruitment and training.
Majoring in Managerial Marketing and minoring in International Business/Communication Studies, Suzanne knew from high school that she wanted to be in a sales management position, preferably as her own boss. Something about dressing up in a suit, building strong relationships with clients and helping improve their business operations intrigued her. Immediately after college, she started working as a Marketing Specialist for a chemical company, traveling 5 days a week to different states to train sales representatives. Learning extensive skills in negotiations, acquisitions, and face to face communications, Suzanne left to start a career in pharmaceutical sales.
Something interesting happened, though, and despite experience in business to business sales, a 4-year degree, and all the necessary certifications, Suzanne had trouble finding gainful employment. It was then she ran across the Management Development Program at E&L Global Communications and never looked back. A believer in performance-based growth, Suzanne excelled into both leadership and management roles; so much that she was offered an opportunity last year to oversee the entire Human Resources Department. Since her promotion, E&L Global Communications has grown into a respected small business in the local Detroit/Troy community and a haven for marketing/sales professionals looking for more career growth.
On the weekends, she LOVES to try new restaurants – preferably sushi and Mexican. She’s a fur mom to two, Shameless (on Netflix) binge-watcher, barre extraordinaire, THE biggest fan of the real housewife series (ATL, NYC, OC – all of them!), and a believer in spending quality time with the people that matter most to her – her family and significant other. She lives by the strength and grace she learned from her mother, the knowledge that she is exactly where she is in life because of her efforts, and the desire to make E&L Global Communications the most sought after marketing firm in the Midwest. This isn’t the first or the last you’ll hear of this firecracker, as the pride we have for Suzanne’s character and work is immense. To keep up to date with her career growth and office shenanigans, follow Suzanne on E&L’s Twitter, @eandlglobalcomm, and to read more of her biography, check here!
Call us sports aficionados or addicts (according to our significant others, haha) but here at E&L Global Communications, we are all bonded by our love of competition and athleticism. With the Olympics just ending, college and professional football starting, the Stanley Cup Playoff games and basketball around the corner, our spirits are THIS high! So we thought, why not share our passion, knowledge and jokes with other fans out there and correlate our first love (work) with our second love (sports)!
We’d like to introduce you to Meshak Faton, the LA Lakers #1 groupie, Suzanna Neforos, who’s #AllIn for the Cavs, Ryan Smith, who’s crazy for the Colts and Kyle Pomicter, the Lions only fan (just kidding about the last part Kyle, haha)! We asked our panel a series of 10 sports related questions and encourage you if you’re a Seahawks or Manziel fan, avert your eyes NOW cause these guys aren’t holding back!
Q – Alright gang! Fun question to start us off. Who do you think is the most overrated team in football?
M – Seahawks.
S – Steelers! GROSS!
R – Seahawks!
K – Longhorns.
Q – What do you think would make the Detroit Lions a Super Bowl winning team?!
M – Setting higher standards and expectations, starting with the front office.
S – They will be now that I moved here, haha!
R – Pixie dust
K – An NFL strike
Q – Who has the best rivalry in all of sports history?
M – Lakers vs. Celtics
S – Michigan vs. Ohio State
R – UNC vs. Duke
K – Peyton Manning vs. Tom Brady
Q – The most overrated athlete in any sport? (sorry Johnny!)
M – Tony Romo
S – Johnny Football!
R – Johnny Manziel
K – Floyd Mayweather Jr.
Q – How do sports relate to our business in marketing & sales? One word answer only!
M – Discipline
S – Passion
R – Camaraderie
K – Mentality
Q – #1 Sports arena you have to visit in your lifetime!?
M – Stamford Bridge – Go Chelsea F. C.!
S – Staples Arena
R – Fenway Park!
K – Lambeau Field
And that’s a wrap, folks! These 4, all dominant forces within E&L Global Communications, are the QB’S of their respective departments. Whether spearheading marketing, recruitment, human resources or our internship team, they portray the qualities of every successful athlete; grit, perseverance, talent and ambition. While our personalities and taste in teams may differ, our commitment level to our client and goals are unanimous. Like a sports team, we’re constantly looking for our next Michael Jordan and encourage you to check out our Instagram @eandlglobalcomm to check out our next draft opening!
Steve Jobs once said, “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” If you’ve ever met Wardell Crutchfield III, Lead Client Manager here at E&L Global Communications, then you’ll understand why he was hired at the beginning of 2016. Smart, educated, capable – he was the perfect addition to our growing marketing and sales team. Someone we knew would take initiative and aid in the development of our company’s future.
Born and raised in Pamona, California, Wardell grew up in a bustling family of 4 children and with parents that taught him the value of working hard for what you want in life. A gifted athlete, Wardell received a scholarship to play Division 1 Football at Georgetown University in Washington, D.C. Attending the oldest Catholic and Jesuit University in the US and playing football at a collegiate level taught him balance, fortitude and work ethic. A political science and art major, Wardell soon realized that his true passion lied in working face to face with people. He accepted his first job while still in college (can you say hard worker juggling that, football and school) and began working in business to business sales at the age of 19.
With a natural gift in communications, Wardell excelled in face to face marketing and sales, using both his personality and humor to drive results. Prior to graduation and combined with his work experience, he was offered full time employment as a pharmaceutical rep representing Johnson & Johnson. Transferred from Washington, DC to Detroit, Michigan left Wardell in a unique situation. He was, for the first time, completely alone, having moved to a city where he had no family and knew no friends. Throwing himself into work, Wardell excelled with Johnson & Johnson but sought more advancement and responsibilities based on his performance rather than tenure. Realizing that it would take him 10 years or more to move into a Management position, Wardell began seeking new employment and fortuitously stumbled upon E&L Global Communication’s advertisement on LinkedIn.
Interviewing with both the HR Manager, Suzanne, and VP of Marketing, Meshak, Wardell was immediately impressed with the work culture and opportunity for advancement her at E&L Global Communications. In the 3 months that he has been employed, he has grown in not only consulting and communication skills, but also in training, team building and interviewing techniques. With a goal to be promoted to an Operations Management position by year end, Wardell will soon be training in areas such as human resources, payroll, bookkeeping and client management. By March, his intentions are to help us oversee an additional office location for E&L Global Communications outside of the Troy/Detroit area.
One of the hardest workers we know, you can almost always find Wardell at the office or in the kitchen, as it turns out he’s a ridiculously gifted cook! We asked him his favorite dish to make and he talked about his love for grilling and the killer salmon and pasta he makes (YUM!). Besides just his cooking skills (which we can’t believe you haven’t shared in the office break room haha), we value Wardell for his drive and determination. Despite any minor setback that comes his way, he always reminds us that to get to the light (success in business/life), you have to make your way through the darkness (hardships/obstacles). We’re so glad that we listened to Steve Jobs all those months ago and hired someone with the brains and the mentality to constantly steer E&L Global Communications in the right direction; global expansion on behalf of our client, TMobile. We can’t wait to see all that this young man will continue to accomplish personally and everything we will achieve together professionally.
In the 4 years since we founded E&L Global Communications, we have learned that there are some people who serve a purpose and some people who create purpose. When we met Becca a month ago as she was going through her interview process, we instantly knew she was the latter. The spark and passion for life that Becca carried with her radiated and we knew that we wanted that force of nature in our company!
Born and raised in South Lyon, Michigan, Becca is a proud and recent (as of two weeks ago!) graduate of Michigan State and Oakland University. Studying economics and mathematics, she knew that her schooling would be considered abnormal when applying to a marketing and sales firm, but firmly believed that the entry level opportunity provided by E&L Global Communication’s Management Program was exactly what a recent grad like herself needed.
Interviewing with both the Human Resources Director, Suzanne, and VP or Marketing, Meshak, further solidified her decision that this would be her new home after school. Not even a month after her graduation, we’re writing to congratulate Becca on her promotion to Lead Client Manager on behalf of our Fortune 1000 client, TMobile, and we’re still in awe at her rapid progression in our company!
When we asked Becca what helped in her development, she said “hands down the work environment and culture. It’s easy to do something well when you enjoy the people you’re doing it with.” With goals to be promoted to the 3rd phase of our Management Program (Operations Manager) by the end of 2016, Becca has set extremely aggressive action-items in place in order to set records here at our firm.
As a growing marketing firm in the Troy/Detroit area, it’s imperative to our company’s success to surround ourselves with the finest talent…and we absolutely found that in Becca. Described by our VP of Marketing, Meshak, as a “fun, friendly and fearless” young professional, we can’t wait to see all that she does in these next 7 months of the year! If you’re reading this Becca, keep up your amazing work and student mentality. We’re all rooting for you here at E&L Global Communications.