“Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.” (Kevin Kruse, Forbes Contributor)
How does one define leadership? More importantly, what makes a great leader? At E&L Global Communications, our 8 core values are the ingredients that make up our definition of leadership. Through repeated actions, executed by even the highest ranking in our firm, leadership becomes not just a destination, but a continuous process of development and improvement.
Leaders are committed to their work.
Great leaders keep their end goals in mind! They have a clear vision of what they want their team to accomplish. A leader’s dedication lies in helping his/her team reach its goals because this ultimately helps the leader achieve his/her own goals.
Leaders set the pace.
They are the record holders, the go-to people, and the all-star trainers of the office.
It’s not because of talent; it’s because of work ethic. E&L Global Communications believes that if a person wants something bad enough, they will work hard and develop the skills needed to get it!
Leaders never stop learning.
They understand the importance of humility and that there is always room improvement. Leaders are self-aware and know what they can get better at. Whether it’s through reading a business book or receiving advice from a mentor, the leaders at E&L Global Communications are always seeking to become the best versions of themselves!
Leaders give back.
They seek to help others less fortunate because by setting this example, others follow in their path! E&L Global Communications hosts fundraising events for organizations, such as The Ronald McDonald House and Operation Smile, as a way to give back to the community!
Leaders stay positive.
They never underestimate the power of a positive attitude. At moments of triumph and tribulation, their mood stays consistent. This ability to protect their emotions and remain optimistic sets the energy for the rest of the team. As we say, more people like Tigger than Eeyore, right?!
Leaders inherently do the right thing.
They do the right thing simply because it’s the right thing to do. In representing the caliber of clientele that we do, it is imperative that leaders within E&L Global Communications act with high character and morality at all times. We value our partnership with our client, their customers, and our team, and would never want to jeopardize that by taking a shortcut in business.
Leaders love a good challenge.
They know that in order to get the team results they desire, they must be willing to set the pace and throw out a few challenges here and there to keep everyone on their toes! We value competitiveness in a leader because we know they will be driven long after external motivational factors fade. The internal fire that fuels an athlete to practice when their entire body aches are what also fuels leaders within E&L Global Communications.
Leaders remain humble.
They are confident, but not arrogant. They know the day they have the mindset that they’ve arrived, they will fall from grace just as quickly. A true leader knows they must continue to ask questions, seek knowledge and learn from others in positions they desire while remaining likable and approachable.
While there are many values that create great leaders, we know that by focusing our efforts on just a few we will master them. To learn more about the Executive Team at E&L Global Communications and the visionaries who make these values a reality, view our web page here or follow them on Instagram for more tips and insight @eandlglobalcomm!
Steve Jobs famously said, “it doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” There is no better way to summarize the feelings we have about Suzanne Neforos than to say we followed Job’s quote and hired one of the smartest, most energetic young professionals we’ve ever met!
Born and raised in North Olmsted, OH, Suzanne has been a social butterfly since birth! Described by her family as outgoing, determined, and creative, she was involved in nearly every activity under the sun as a child and teen – french club, key club, musical theater, thespian troupe, Concert Choir, and a vocal jazz group! Attending Kent State after high school due to the proximity to family and homey feel, Suzanne knew she had found her home for the next 4 years. She kept busy between gospel choir, Relay for Life, American Marketing Association and as a legacy to the Delta Gamma sorority! It was there as a New Member Educator to incoming sisters that Suzanne found her love for recruitment and training.
Majoring in Managerial Marketing and minoring in International Business/Communication Studies, Suzanne knew from high school that she wanted to be in a sales management position, preferably as her own boss. Something about dressing up in a suit, building strong relationships with clients and helping improve their business operations intrigued her. Immediately after college, she started working as a Marketing Specialist for a chemical company, traveling 5 days a week to different states to train sales representatives. Learning extensive skills in negotiations, acquisitions, and face to face communications, Suzanne left to start a career in pharmaceutical sales.
Something interesting happened, though, and despite experience in business to business sales, a 4-year degree, and all the necessary certifications, Suzanne had trouble finding gainful employment. It was then she ran across the Management Development Program at E&L Global Communications and never looked back. A believer in performance-based growth, Suzanne excelled into both leadership and management roles; so much that she was offered an opportunity last year to oversee the entire Human Resources Department. Since her promotion, E&L Global Communications has grown into a respected small business in the local Detroit/Troy community and a haven for marketing/sales professionals looking for more career growth.
On the weekends, she LOVES to try new restaurants – preferably sushi and Mexican. She’s a fur mom to two, Shameless (on Netflix) binge-watcher, barre extraordinaire, THE biggest fan of the real housewife series (ATL, NYC, OC – all of them!), and a believer in spending quality time with the people that matter most to her – her family and significant other. She lives by the strength and grace she learned from her mother, the knowledge that she is exactly where she is in life because of her efforts, and the desire to make E&L Global Communications the most sought after marketing firm in the Midwest. This isn’t the first or the last you’ll hear of this firecracker, as the pride we have for Suzanne’s character and work is immense. To keep up to date with her career growth and office shenanigans, follow Suzanne on E&L’s Twitter, @eandlglobalcomm, and to read more of her biography, check here!
Call us sports aficionados or addicts (according to our significant others, haha) but here at E&L Global Communications, we are all bonded by our love of competition and athleticism. With the Olympics just ending, college and professional football starting, the Stanley Cup Playoff games and basketball around the corner, our spirits are THIS high! So we thought, why not share our passion, knowledge and jokes with other fans out there and correlate our first love (work) with our second love (sports)!
We’d like to introduce you to Meshak Faton, the LA Lakers #1 groupie, Suzanna Neforos, who’s #AllIn for the Cavs, Ryan Smith, who’s crazy for the Colts and Kyle Pomicter, the Lions only fan (just kidding about the last part Kyle, haha)! We asked our panel a series of 10 sports related questions and encourage you if you’re a Seahawks or Manziel fan, avert your eyes NOW cause these guys aren’t holding back!
Q – Alright gang! Fun question to start us off. Who do you think is the most overrated team in football?
M – Seahawks.
S – Steelers! GROSS!
R – Seahawks!
K – Longhorns.
Q – What do you think would make the Detroit Lions a Super Bowl winning team?!
M – Setting higher standards and expectations, starting with the front office.
S – They will be now that I moved here, haha!
R – Pixie dust
K – An NFL strike
Q – Who has the best rivalry in all of sports history?
M – Lakers vs. Celtics
S – Michigan vs. Ohio State
R – UNC vs. Duke
K – Peyton Manning vs. Tom Brady
Q – The most overrated athlete in any sport? (sorry Johnny!)
M – Tony Romo
S – Johnny Football!
R – Johnny Manziel
K – Floyd Mayweather Jr.
Q – How do sports relate to our business in marketing & sales? One word answer only!
M – Discipline
S – Passion
R – Camaraderie
K – Mentality
Q – #1 Sports arena you have to visit in your lifetime!?
M – Stamford Bridge – Go Chelsea F. C.!
S – Staples Arena
R – Fenway Park!
K – Lambeau Field
And that’s a wrap, folks! These 4, all dominant forces within E&L Global Communications, are the QB’S of their respective departments. Whether spearheading marketing, recruitment, human resources or our internship team, they portray the qualities of every successful athlete; grit, perseverance, talent and ambition. While our personalities and taste in teams may differ, our commitment level to our client and goals are unanimous. Like a sports team, we’re constantly looking for our next Michael Jordan and encourage you to check out our Instagram @eandlglobalcomm to check out our next draft opening!
Steve Jobs once said, “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” If you’ve ever met Wardell Crutchfield III, Lead Client Manager here at E&L Global Communications, then you’ll understand why he was hired at the beginning of 2016. Smart, educated, capable – he was the perfect addition to our growing marketing and sales team. Someone we knew would take initiative and aid in the development of our company’s future.
Born and raised in Pamona, California, Wardell grew up in a bustling family of 4 children and with parents that taught him the value of working hard for what you want in life. A gifted athlete, Wardell received a scholarship to play Division 1 Football at Georgetown University in Washington, D.C. Attending the oldest Catholic and Jesuit University in the US and playing football at a collegiate level taught him balance, fortitude and work ethic. A political science and art major, Wardell soon realized that his true passion lied in working face to face with people. He accepted his first job while still in college (can you say hard worker juggling that, football and school) and began working in business to business sales at the age of 19.
With a natural gift in communications, Wardell excelled in face to face marketing and sales, using both his personality and humor to drive results. Prior to graduation and combined with his work experience, he was offered full time employment as a pharmaceutical rep representing Johnson & Johnson. Transferred from Washington, DC to Detroit, Michigan left Wardell in a unique situation. He was, for the first time, completely alone, having moved to a city where he had no family and knew no friends. Throwing himself into work, Wardell excelled with Johnson & Johnson but sought more advancement and responsibilities based on his performance rather than tenure. Realizing that it would take him 10 years or more to move into a Management position, Wardell began seeking new employment and fortuitously stumbled upon E&L Global Communication’s advertisement on LinkedIn.
Interviewing with both the HR Manager, Suzanne, and VP of Marketing, Meshak, Wardell was immediately impressed with the work culture and opportunity for advancement her at E&L Global Communications. In the 3 months that he has been employed, he has grown in not only consulting and communication skills, but also in training, team building and interviewing techniques. With a goal to be promoted to an Operations Management position by year end, Wardell will soon be training in areas such as human resources, payroll, bookkeeping and client management. By March, his intentions are to help us oversee an additional office location for E&L Global Communications outside of the Troy/Detroit area.
One of the hardest workers we know, you can almost always find Wardell at the office or in the kitchen, as it turns out he’s a ridiculously gifted cook! We asked him his favorite dish to make and he talked about his love for grilling and the killer salmon and pasta he makes (YUM!). Besides just his cooking skills (which we can’t believe you haven’t shared in the office break room haha), we value Wardell for his drive and determination. Despite any minor setback that comes his way, he always reminds us that to get to the light (success in business/life), you have to make your way through the darkness (hardships/obstacles). We’re so glad that we listened to Steve Jobs all those months ago and hired someone with the brains and the mentality to constantly steer E&L Global Communications in the right direction; global expansion on behalf of our client, TMobile. We can’t wait to see all that this young man will continue to accomplish personally and everything we will achieve together professionally.
In the 4 years since we founded E&L Global Communications, we have learned that there are some people who serve a purpose and some people who create purpose. When we met Becca a month ago as she was going through her interview process, we instantly knew she was the latter. The spark and passion for life that Becca carried with her radiated and we knew that we wanted that force of nature in our company!
Born and raised in South Lyon, Michigan, Becca is a proud and recent (as of two weeks ago!) graduate of Michigan State and Oakland University. Studying economics and mathematics, she knew that her schooling would be considered abnormal when applying to a marketing and sales firm, but firmly believed that the entry level opportunity provided by E&L Global Communication’s Management Program was exactly what a recent grad like herself needed.
Interviewing with both the Human Resources Director, Suzanne, and VP or Marketing, Meshak, further solidified her decision that this would be her new home after school. Not even a month after her graduation, we’re writing to congratulate Becca on her promotion to Lead Client Manager on behalf of our Fortune 1000 client, TMobile, and we’re still in awe at her rapid progression in our company!
When we asked Becca what helped in her development, she said “hands down the work environment and culture. It’s easy to do something well when you enjoy the people you’re doing it with.” With goals to be promoted to the 3rd phase of our Management Program (Operations Manager) by the end of 2016, Becca has set extremely aggressive action-items in place in order to set records here at our firm.
As a growing marketing firm in the Troy/Detroit area, it’s imperative to our company’s success to surround ourselves with the finest talent…and we absolutely found that in Becca. Described by our VP of Marketing, Meshak, as a “fun, friendly and fearless” young professional, we can’t wait to see all that she does in these next 7 months of the year! If you’re reading this Becca, keep up your amazing work and student mentality. We’re all rooting for you here at E&L Global Communications.
At E&L Global Communications, our expectation for excellence goes without saying. From our Marketing and Sales team to our Human Resources Department and all the way up to our Executive Staff, we place a high emphasis on performance. When you work for a client like T-Mobile though, one of the fastest growing telecommunication companies in the world, what else do you strive for but perfection!?
Over the last year, T-Mobile has more than doubled their 4G LTE network, and has quickly become the #3 rated service in the entire United States (behind Verizon and AT&T). In just 4 years they’ve moved up from the #4 spot so we can only imagine what their multi-billion dollar investment into improving their wireless network is going to do for ratings.
Though T-Mobile is best known for servicing cellular customers, it is also widely popular among small business owners. In Michigan and specifically the Troy/Detroit Metro area, E&L Global Communications has been hired to help with direct marketing and sales campaigns in order to increase T-Mobile’s existing customer base! Armed with a professional trained team, the best promotions and the backing of an amazing brand, we’re taking over Eastern Michigan and making plans for international expansion (thus the name Global Communications)!
Here at E&L Global Communications, we consider travel and networking to be a part of our standard job description. Except when we say standard (because traveling is common for us) we mean that it’s THE best part of our responsibilities and that no matter how often we go, we still get the same rush!
Anywhere from 5-7 times a year, our Management Team and select team members travel both nationally and internationally on behalf of our client. from locations like Chicago, Austin, Miami, Los Angeles and more. Whether it be to another branch office location or national conferences complete with thousands of marketing professionals, each excursion is a story of it’s own.
Last week, we sent Founder/VP of Marketing, Meshak, and 2 Lead Client Managers for a week long business trip to the Big Peach aka Atlanta! Upon their return, we decided to interview them for this blog so they could tell us all about their favorite moments, the purpose of their trip, whom they met, sights they saw…basically everything! Needless to say by the time we were done hearing about their adventure, we were ready to sign up for the next flight!
Q- So Meshak, tell us! Why did our client, T-Mobile, ask the three of you to travel to Atlanta?
A- The reason we were asked to work out of Atlanta for a week was to assist in the training and development of team expanding to a new office location in New York City. Considering the fact that our Michigan office is one of the top performing in the country, they wanted us to transfer our product knowledge and work habits to this upcoming office!
Q- Though you were doing a lot of the teaching, what did you learn yourself while there?
A- The biggest lesson we took away from our trip is that there is something to learn from every single person you meet in business. Whether they are a recent college graduate or someone with 15 years experience in the industry, you can always learn something new if your ears are open to improvement. Also, working with the National Director of Sales for our client reminded us the magnitude and power of networking. IQ is highly overrated in business nowadays; it’s all about your people skills and ability to build relationships.
Q- Atlanta is a REALLY cool city! What were some of the fun things you did in your spare time?
A- We definitely made sure to check out Peachtree for St. Patrick’s Day, went out with probably 100 co-workers to karaoke at a place called Dark Horse and then a really popular nightclub called Havana Club! And the food… SO GOOD! We made sure to eat a lot too, don’t worry!
Q- What are some essentials you recommend for any traveling professional?
A- A great neck pillow for long flights, for sure! Paperback books from your favorite business author or a Kindle, a traveling steam iron to keep your suits looking fresh and lastly, a notepad and pen; you never know when you’ll be struck by inspiration or have a learning opportunity to write down!
Q-What’s next for the E&L Global Communications team as far as travel?!
A- A new trip will definitely emerge every 3-4 weeks, as our client realizes new demands they have for training and expansion, but for right now we’ll be traveling to Dallas in July and the Dominican Republic in September! We are literally counting down the days for that trip and highly encourage anyone who’s interested in attending to start stepping up their name!
Q- Any last words you want to share about your trip?
A- If you love to travel, don’t ever be afraid to ask for the opportunity! Life truly begins when you step outside of your comfort zones!