4 Things I’ve Learned In 4 Years

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E&L Global Communications in Troy, Michigan recently achieved a milestone of being in business for 4 years, and where statistically most small businesses fail within the first 5 years, our firm is only just hitting our stride! My role as the VP of Marketing has been the career I have already dreamed for and has allowed me to grow a remarkable amount over the last years. I wanted to share with you 4 “keys to success” I’ve learned in the 4-year history of E&L Global Communications and hopefully shed some light on attributes that lead to long term career growth!


1.You Must Have Vision

 

“I remember getting in the marketing/sales industry 5 years ago in hopes to gain E&L-Global-Commnications-FBFexperience, develop my communication ability and have just enough skills to be marketable for that ‘big dream job’ one day. Somewhere in the back of my mind, though, I always remember my mother’s voice saying ‘In life, you’re going to work hard and long; remember to get to a point where you do it for yourself.’ I couldn’t get over that thought. It’s okay to follow, but I knew I wanted to lead one day and have the opportunity to call the shots in my career.

  

I also knew I wanted to live a life filled with meaningful things, purpose, and one where I could help people around me become better and get more than they ever envisioned for in their careers. One of my coaches always said ‘if you don’t know where you’re going, you’ll end up someplace else’ and it helped me focus and be intentional about the things I wanted. The success I want to create for our company and anyone that steps foot within our doors is only done so through extreme vision. Everyone is capable of having a vision. All that is left is the decision to implement it!

 

2. Character, Commitment & Courage

 

“You don’t run an organization without the 3Cs: the character to do what’s right, not what’s easy, the commitment to finish what you said you were going to do, and the courage to overcome anything that comes in the way. Let’s be honest it sounds easy, but it’s really not. You wake some days and you’re fired up ready to take on anything, and some days you wake up feeling like you just don’t have it in you. Those are the days where character evolves, commitment gets tested and courage is a MUST. When you’re able to get over those days 1, 2, and 3 times, you’re on the way to accomplishing great things.”

 

 

3. Work Ethic & Tenacity

 

“Ever heard someone say ‘Talent means nothing unless combined with effort”. That’s my belief. Size, intellect, beauty – none of it offers the same long-term results as work ethic.ryan-smith-career-fair Work ethic is a value you can’t teach;.it’s an internal feeling that gets you up when you don’t want to, the DESIRE to do it for someone other than yourself. It takes tenacity to keep going when you fail and a whole lot of internal drive to be highly successful in business. There’s more people in entry level and mid-management roles than CEOs for a reason. That reason is work ethic and tenacity! Our recruitment process at E&L Global Communications is so selective because finding individuals who have that insatiable hunger is challenging…but worthwhile when we do!
 

4. Authenticity & Transparency

 

“My mother always said this is a delicate one. People will not always like it, but they will respect you for it. Being authentic and transparent within the marketing & sales industry is vital when representing a client as distinguished as ours. Within the office, I focus on authenticity by coaching our team through praise and mentorship, but also a swift kick in the butt when needed! I teach every individual at E&L Global Communications that the more confident you are about yourself and where you are going in life, the more people will be attracted to and want to follow you.”
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Overall, the last 4 years have been incredible and the adoration I have for E&L is tremendous! This company has produced business partnership, friendships, love, support, growth, travel, and everything in between. There are businesses that you can build alone and businesses you can build with friends, and our company would be nothing without the loyal and supportive team we employ. As my favorite quote by Larry Wall goes, “the road to success is always under construction!” Thanks, Troy and Michigan for a great 4 years and cheers to much more to come!

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An Internship Story: Congratulations, Ryan!

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Internships have become an integral part of the college experience, spanning the length of most students junior and senior years! In an effort to broaden classroom teachings into the business world, it is encouraged to accept roles in industries both within your major and without. Following the guidance of his school, Oakland University, Ryan Smith began exploring opportunities and was immediately attracted to E&L Global Communication’s Human Resources internship! Despite his major in communications, Ryan knew 4 months immersed in HR would be sure to prepare him for graduation. What better way to improve his people skills and confidence in communications than to represent employees in the workplace?

Fast forward through his interview process (obviously he aced it!), and Ryan was offered an internship back in August that would come to shape him professionally in more ways than one! As his time in the office comes to an end, we’ve asked him to reflect on his 4 months with us and share what truly differentiates E&L’s HR role from being another coffee fetching, errand running internship!

Ok, Ryan, how did you come to hear about this internship?!

I saw the job ad on LinkedIn when browsing for HR internships in the area. It immediately caught my attention and once I went and checked out the website and social media pages I knew I had to apply.

 

Out of all of your interviews, what made you accept this opportunity? 

 

I really enjoyed the culture and atmosphere E&L Global Communications had to offer. From the moment I walked in the lobby, all the way through my interview with Suzanne, I knew that this was the place for me. They made me feel very welcomed and seemed to value the talents that I could help bring to the company. During my interview it was also discussed that the internship was based a lot on the individual and they were very open to giving experience in many different areas, which was very important to me.

 

What is the biggest lesson you’re taking away from this experience?

 

The biggest lesson I have learned from this experience is to take initiative. Things aren’t going to happen by just sitting around. You have to be proactive about your work by asking questions and doing your own research. You determine your own path!

 

How have you developed into a better professional and communicator?

 

I feel like I have developed a lot as a professional since starting my internship. I want to thank Suzanne and Meshak for taking me under their wing and being mentors throughout the whole process. They have both taught me to take accountability for my work, leadership, and goal setting. All of these skills will be very important when making the transition from student to professional.

 

What are your plans for after this internship?

 

I plan to finish up school strong and graduate in April! After graduation I am still deciding if I want to go and get my Master’s.

 

Lastly, Ryan, what was your favorite moment from this semester?

 

I would definitely have to say the career fair! I was given the opportunity to plan an entire campus and career fair visit from start to finish and really took a lot of pride and ownerhsip in how it turned out. It was a blast and nice to see all the hard work turn into such a success! I’m glad I could go out and help represent such a great company. It was a great cherry on top of an already successful semester.

 

Though we write with heavy hearts knowing Ryan’s internship has ended, we’re so grateful to have had the opportunity to work with such an ambitious and respectful young man. Ryan is the ideal addition to any growing company, and contributed to our firm’s culture with his positivity and work ethic. Embodying his favorite quote the entire semester, “hard work beats talent when talent doesn’t work hard” we are so confident in the accomplishments he is sure to have after graduation. E&L Global Communications thanks you for everything, Ryan!

E&L Global Communications: It’s Sports Season, BABY!

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Call us sports aficionados or addicts (according to our significant others, haha) but here at E&L Global Communications, we are all bonded by our love of competition and athleticism. With the Olympics just ending, college and professional football starting, the Stanley Cup Playoff games and basketball around the corner, our spirits are THIS high! So we thought, why not share our passion, knowledge and jokes with other fans out there and correlate our first love (work) with our second love (sports)!

We’d like to introduce you to Meshak Faton, the LA Lakers #1 groupie, Suzanna Neforos, who’s #AllIn for the Cavs, Ryan Smith, who’s crazy for the Colts and Kgiphy-8yle Pomicter, the Lions only fan (just kidding about the last part Kyle, haha)! We asked our panel a series of 10 sports related questions and encourage you if you’re a Seahawks or Manziel fan, avert your eyes NOW cause these guys aren’t holding back!


Q – Alright gang! Fun question to start us off. Who do you think is the most overrated team in football?

M – Seahawks.

S – Steelers! GROSS!

R – Seahawks!

K – Longhorns.

 

Q – What do you think would make the Detroit Lions a Super Bowl winning team?!

M – Setting higher standards and expectations, starting with the front office.

S – They will be now that I moved here, haha!

R – Pixie dust

K – An NFL strike

 

Q – Who has the best rivalry in all of sports history?

M – Lakers vs. Celtics

S – Michigan vs. Ohio Stategiphy-4

R – UNC vs. Duke

K – Peyton Manning vs. Tom Brady

 

Q – The most overrated athlete in any sport? (sorry Johnny!) 

M – Tony Romogiphy-9

S – Johnny Football!

R – Johnny Manziel

K – Floyd Mayweather Jr.

 

Q – How do sports relate to our business in marketing & sales? One word answer only!

M – Discipline

S – Passion

R – Camaraderie

K – Mentality

 

Q – #1 Sports arena you have to visit in your lifetime!?

M – Stamford Bridge – Go Chelsea F. C.!

S – Staples Arena

R – Fenway Park!

K – Lambeau Field

And that’s a wrap, folks! These 4, all dominant forces within E&L Global Cogiphy-10mmunications, are the QB’S of their respective departments. Whether spearheading marketing, recruitment, human resources or our internship team, they portray the qualities of every successful athlete; grit, perseverance, talent and ambition. While our personalities and taste in teams may differ, our commitment level to our client and goals are unanimous. Like a sports team, we’re constantly looking for our next Michael Jordan and encourage you to check out our Instagram @eandlglobalcomm to check out our next draft opening!

 

E&L Global Communications: Dreaming of Dallas!

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Something you’ll gather by following our blog site or social media, is that the strength and success of E&L Global Communications is derived from our team. Without the 25+ hardworking, ambitious, passionate personalities that make our firm, we wouldn’t be a fraction of the company we are. So, in order to provide our team the kind of environment and culture they deserve, we make sure to offer 3 things: 1) a positive atmosphere, 2) challenging work and 3) the opportunity for travel.

Following just that, 7 of our team recently made their way out of Troy, down South, to the big city of Dallas. Traveling for our client brokers’ annual National Conference meant that our suits were ready and our networking skills on point! Not even plane delays could damper our spirits, haha!

We arrived that Friday and spent our night socializing with old friends and new, and of course taking in some Texas sized dinner! Yes, everything really is bigger there, including this hotel – just look at it!! Seeing as how our telecom client has representation from coast to coast, we mingled with Californians, Floridians, New Yorkers and more!

Saturday was a rollercoaster of events, ranging from motivational meetings, executive level coaching, leadership development breakouts and awards recognition. We even opened the morning in a general session for over 2,000 marketing and sales professionals! Talk about feeling a part of something larger than yourself. Our team members, then separated by their experience within the industry, received personalized coaching aimed at helped them develop into the next phase of their career. Did we mention E&L Global Communication’s VP of Marketing, Meshak, was recognized on a national level by our client for our office’s consistency and reliability to hit targets?!

The night continued to improve as we moved into a cocktail hour, 3 course dinner and red carpet fashion show (hence the mood lighting and photo booth fun)! If there’s one thing you should know about our client, it’s that they know how to have a good time and love to reward us for our year round performance. We were so distracted though by the models walking the runway and people on stilts to process diner, haha! Saturday night concluded with more networking, strategizing and meeting mentors and coaches of ours from all across the country.

As sad as we were to wrap up our weekend and head back home, we were reinvigorated to know that this conference is going to be one of hundreds over our years at E&L Global Communications. To know that they will just keep getting bigger and our team will continue getting better, brings us great joy and anticipation. Congratulations to everyone who was invited to attend, recognized and rewarded. You guys keep setting the pace for our client and we’ll keep providing the travel opportunities near and far!

 

Saying Farewell: Hannah’s Review of Interning with E&L Global Communications

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It’s been a full and fulfilling 2 months interning with E&L Global Communications and as sad as I am to leave, I walk away knowing that the growth I have seen in myself is tremendous! Though never shy or lacking confidence, I can undoubtedly say that I walk and speak more sure of myself than ever. As I approach my final year at Central Michigan majoring in Fashion Design, I know that I am more qualified than ever to find my dream career out of school.

I was asked by the E&L Global Communications Management Team to write a short summary of things I loved about my internship, something that could have been improved and what I recommend for  the company…so here we go!!

Pros:

Wow, I truly don’t even know where to start!

 Management genuinely cared about me and my well-being (in and outside of the work place.) They gave me personalized one-on- one coaching catering to my goals and how I personally learn best.

COMPANY CULTURE!! When you’re surrounded by great people with the sameprofessional goals and mindset as you, what more could you want? I’ve truly metsome of the greatest people in my time here that I will always remember.

Team nights!!! Once a week we would head out after work to catch happy hour or play sand volleyball and the bonds I was able to form outside of work were even stronger than inside the office!

 Management is always setting goals, which means CONSTANT growth and CONSTANT motivation to succeed. Such an amazing atmosphere to be apart of.

Cons:

Part of me wants to say that I wish the internship were paid, but the other half of me says no. Yes absolutely, having a paid internship would have been great, but I do think that having an unpaid internship really weeds out who is there solely for a paycheck, versus who is there to genuinely learn, succeed, and see results in their work. So for me, I did not mind that the internship was unpaid, but I think maybe more applicants would consider short term and long term employment in the future if it were a paid opportunity.

Advice to Management:

Keep up the motivating and inspiring atmosphere of the office. That kind of energy is contagious and can motivate people to do things they never thought they could – because that’s what it did for me.

XOXO,

Hannah Wickman

Hannah-Wickman-Internship-Headshot

By The Grace Of Georgetown: A Leadership Expose on Wardell Crutchfield

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Steve Jobs once said, “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” If you’ve ever met Wardell Crutchfield III, Lead Client Manager here at E&L Global Communications, then you’ll understand why he was hired at the beginning of 2016. Smart, educated, capable – he was the perfect addition to our growing marketing and sales team. Someone we knew would take initiative and aid in the development of our company’s future.

Born and raised in Pamona, California, Wardell grew up in a bustling family of 4 children and with parents that taught him the value of working hard for what you want in life. A gifted athlete, Wardell received a scholarship to play Division 1 Football at Georgetown University in Washington, D.C. Attending the oldest Catholic and Jesuit University in the US and playing football at a collegiate level taught him balance, fortitude and work ethic. A political science and art major, Wardell soon realized that his true passion lied in working face to face with people. He accepted his first job while still in college (can you say hard worker juggling that, football and school) and began working in business to business sales at the age of 19.

With a natural gift in communications, Wardell excelled in face to face marketing and sales, using both his personality and humor to drive results. Prior to graduation and combined with his work experience, he was offered full time employment as a pharmaceutical rep representing Johnson & Johnson. Transferred from Washington, DC to Detroit, Michigan left Wardell in a unique situation. He was, for the first time, completely alone, having moved to a city where he had no family and knew no friends. Throwing himself into work, Wardell excelled with Johnson & Johnson but sought more advancement and responsibilities based on his performance rather than tenure. Realizing that it would take him 10 years or more to move into a Management position, Wardell began seeking new employment and fortuitously stumbled upon E&L Global Communication’s advertisement on LinkedIn.

Interviewing with both the HR Manager, Suzanne, and VP of Marketing, Meshak, Wardell was immediately impressed with the work culture and opportunity for advancement her at E&L Global Communications. In the 3 months that he has been employed, he has grown in not only consulting and communication skills, but also in training, team building and interviewing techniques. With a goal to be promoted  to an Operations Management position by year end, Wardell will soon be training in areas such as human resources, payroll, bookkeeping and client management. By March, his intentions are to help us oversee an additional office location for E&L Global Communications outside of the Troy/Detroit area.

One of the hardest workers we know, you can almost always find Wardell at the office or in the kitchen, as it turns out he’s a ridiculously gifted cook! We asked him his favorite dish to make and he talked about his love for grilling and the killer salmon and pasta he makes (YUM!). Besides just his cooking skills (which we can’t believe you haven’t shared in the office break room haha), we value Wardell  for his drive and determination. Despite any minor setback that comes his way, he always reminds us that to get to the light (success in business/life), you have to make your way through the darkness (hardships/obstacles). We’re so glad that we listened to Steve Jobs all those months ago and hired someone with the brains and the mentality to constantly steer E&L Global Communications in the right direction; global expansion on behalf of our client, TMobile. We can’t wait to see all that this young man will continue to accomplish personally and everything we will achieve together professionally.

A Bit About Becca – A Promotion Story!

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In the 4 years since we founded E&L Global Communications, we have learned that there are some people who serve a purpose and some people who create purpose. When we met Becca a month ago as she was going through her interview process, we instantly knew she was the latter. The spark and passion for life that Becca carried with her radiated and we knew that we wanted that force of nature in our company!

Born and raised in South Lyon, Michigan, Becca is a proud and recent (as of two weeks ago!) graduate of Michigan State and Oakland University. Studying economics and mathematics,  she knew that her schooling would be considered abnormal when applying to a marketing and sales firm, but firmly believed that the entry level opportunity provided by E&L Global Communication’s Management Program was exactly what a recent grad like herself needed.

Interviewing with both the Human Resources Director, Suzanne, and VP or Marketing, Meshak, further solidified her decision that this would be her new home after school. Not even a month after her graduation, we’re writing to congratulate Becca on her promotion to Lead Client Manager on behalf of our Fortune 1000 client, TMobile, and we’re still in awe at her rapid progression in our company!

When we asked Becca what helped in her development, she said “hands down the work environment and culture. It’s easy to do something well when you enjoy the people you’re doing it with.” With goals to be promoted to the 3rd phase of our Management Program (Operations Manager) by the end of 2016, Becca has set extremely aggressive action-items in place in order to set records here at our firm.

As a growing marketing firm in the Troy/Detroit area, it’s imperative to our company’s success to surround ourselves with the finest talent…and we absolutely found that in Becca. Described by our VP of Marketing, Meshak, as a “fun, friendly and fearless” young professional, we can’t wait to see all that she does in these next 7 months of the year! If you’re reading this Becca, keep up your amazing work and student mentality. We’re all rooting for you here at E&L Global Communications.