Steve Jobs once said, “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” If you’ve ever met Wardell Crutchfield III, Lead Client Manager here at E&L Global Communications, then you’ll understand why he was hired at the beginning of 2016. Smart, educated, capable – he was the perfect addition to our growing marketing and sales team. Someone we knew would take initiative and aid in the development of our company’s future.
Born and raised in Pamona, California, Wardell grew up in a bustling family of 4 children and with parents that taught him the value of working hard for what you want in life. A gifted athlete, Wardell received a scholarship to play Division 1 Football at Georgetown University in Washington, D.C. Attending the oldest Catholic and Jesuit University in the US and playing football at a collegiate level taught him balance, fortitude and work ethic. A political science and art major, Wardell soon realized that his true passion lied in working face to face with people. He accepted his first job while still in college (can you say hard worker juggling that, football and school) and began working in business to business sales at the age of 19.
With a natural gift in communications, Wardell excelled in face to face marketing and sales, using both his personality and humor to drive results. Prior to graduation and combined with his work experience, he was offered full time employment as a pharmaceutical rep representing Johnson & Johnson. Transferred from Washington, DC to Detroit, Michigan left Wardell in a unique situation. He was, for the first time, completely alone, having moved to a city where he had no family and knew no friends. Throwing himself into work, Wardell excelled with Johnson & Johnson but sought more advancement and responsibilities based on his performance rather than tenure. Realizing that it would take him 10 years or more to move into a Management position, Wardell began seeking new employment and fortuitously stumbled upon E&L Global Communication’s advertisement on LinkedIn.
Interviewing with both the HR Manager, Suzanne, and VP of Marketing, Meshak, Wardell was immediately impressed with the work culture and opportunity for advancement her at E&L Global Communications. In the 3 months that he has been employed, he has grown in not only consulting and communication skills, but also in training, team building and interviewing techniques. With a goal to be promoted to an Operations Management position by year end, Wardell will soon be training in areas such as human resources, payroll, bookkeeping and client management. By March, his intentions are to help us oversee an additional office location for E&L Global Communications outside of the Troy/Detroit area.
One of the hardest workers we know, you can almost always find Wardell at the office or in the kitchen, as it turns out he’s a ridiculously gifted cook! We asked him his favorite dish to make and he talked about his love for grilling and the killer salmon and pasta he makes (YUM!). Besides just his cooking skills (which we can’t believe you haven’t shared in the office break room haha), we value Wardell for his drive and determination. Despite any minor setback that comes his way, he always reminds us that to get to the light (success in business/life), you have to make your way through the darkness (hardships/obstacles). We’re so glad that we listened to Steve Jobs all those months ago and hired someone with the brains and the mentality to constantly steer E&L Global Communications in the right direction; global expansion on behalf of our client, TMobile. We can’t wait to see all that this young man will continue to accomplish personally and everything we will achieve together professionally.
In the 4 years since we founded E&L Global Communications, we have learned that there are some people who serve a purpose and some people who create purpose. When we met Becca a month ago as she was going through her interview process, we instantly knew she was the latter. The spark and passion for life that Becca carried with her radiated and we knew that we wanted that force of nature in our company!
Born and raised in South Lyon, Michigan, Becca is a proud and recent (as of two weeks ago!) graduate of Michigan State and Oakland University. Studying economics and mathematics, she knew that her schooling would be considered abnormal when applying to a marketing and sales firm, but firmly believed that the entry level opportunity provided by E&L Global Communication’s Management Program was exactly what a recent grad like herself needed.
Interviewing with both the Human Resources Director, Suzanne, and VP or Marketing, Meshak, further solidified her decision that this would be her new home after school. Not even a month after her graduation, we’re writing to congratulate Becca on her promotion to Lead Client Manager on behalf of our Fortune 1000 client, TMobile, and we’re still in awe at her rapid progression in our company!
When we asked Becca what helped in her development, she said “hands down the work environment and culture. It’s easy to do something well when you enjoy the people you’re doing it with.” With goals to be promoted to the 3rd phase of our Management Program (Operations Manager) by the end of 2016, Becca has set extremely aggressive action-items in place in order to set records here at our firm.
As a growing marketing firm in the Troy/Detroit area, it’s imperative to our company’s success to surround ourselves with the finest talent…and we absolutely found that in Becca. Described by our VP of Marketing, Meshak, as a “fun, friendly and fearless” young professional, we can’t wait to see all that she does in these next 7 months of the year! If you’re reading this Becca, keep up your amazing work and student mentality. We’re all rooting for you here at E&L Global Communications.
At E&L Global Communications, our expectation for excellence goes without saying. From our Marketing and Sales team to our Human Resources Department and all the way up to our Executive Staff, we place a high emphasis on performance. When you work for a client like T-Mobile though, one of the fastest growing telecommunication companies in the world, what else do you strive for but perfection!?
Over the last year, T-Mobile has more than doubled their 4G LTE network, and has quickly become the #3 rated service in the entire United States (behind Verizon and AT&T). In just 4 years they’ve moved up from the #4 spot so we can only imagine what their multi-billion dollar investment into improving their wireless network is going to do for ratings.
Though T-Mobile is best known for servicing cellular customers, it is also widely popular among small business owners. In Michigan and specifically the Troy/Detroit Metro area, E&L Global Communications has been hired to help with direct marketing and sales campaigns in order to increase T-Mobile’s existing customer base! Armed with a professional trained team, the best promotions and the backing of an amazing brand, we’re taking over Eastern Michigan and making plans for international expansion (thus the name Global Communications)!
Here at E&L Global Communications, we consider travel and networking to be a part of our standard job description. Except when we say standard (because traveling is common for us) we mean that it’s THE best part of our responsibilities and that no matter how often we go, we still get the same rush!
Anywhere from 5-7 times a year, our Management Team and select team members travel both nationally and internationally on behalf of our client. from locations like Chicago, Austin, Miami, Los Angeles and more. Whether it be to another branch office location or national conferences complete with thousands of marketing professionals, each excursion is a story of it’s own.
Last week, we sent Founder/VP of Marketing, Meshak, and 2 Lead Client Managers for a week long business trip to the Big Peach aka Atlanta! Upon their return, we decided to interview them for this blog so they could tell us all about their favorite moments, the purpose of their trip, whom they met, sights they saw…basically everything! Needless to say by the time we were done hearing about their adventure, we were ready to sign up for the next flight!
Q- So Meshak, tell us! Why did our client, T-Mobile, ask the three of you to travel to Atlanta?
A- The reason we were asked to work out of Atlanta for a week was to assist in the training and development of team expanding to a new office location in New York City. Considering the fact that our Michigan office is one of the top performing in the country, they wanted us to transfer our product knowledge and work habits to this upcoming office!
Q- Though you were doing a lot of the teaching, what did you learn yourself while there?
A- The biggest lesson we took away from our trip is that there is something to learn from every single person you meet in business. Whether they are a recent college graduate or someone with 15 years experience in the industry, you can always learn something new if your ears are open to improvement. Also, working with the National Director of Sales for our client reminded us the magnitude and power of networking. IQ is highly overrated in business nowadays; it’s all about your people skills and ability to build relationships.
Q- Atlanta is a REALLY cool city! What were some of the fun things you did in your spare time?
A- We definitely made sure to check out Peachtree for St. Patrick’s Day, went out with probably 100 co-workers to karaoke at a place called Dark Horse and then a really popular nightclub called Havana Club! And the food… SO GOOD! We made sure to eat a lot too, don’t worry!
Q- What are some essentials you recommend for any traveling professional?
A- A great neck pillow for long flights, for sure! Paperback books from your favorite business author or a Kindle, a traveling steam iron to keep your suits looking fresh and lastly, a notepad and pen; you never know when you’ll be struck by inspiration or have a learning opportunity to write down!
Q-What’s next for the E&L Global Communications team as far as travel?!
A- A new trip will definitely emerge every 3-4 weeks, as our client realizes new demands they have for training and expansion, but for right now we’ll be traveling to Dallas in July and the Dominican Republic in September! We are literally counting down the days for that trip and highly encourage anyone who’s interested in attending to start stepping up their name!
Q- Any last words you want to share about your trip?
A- If you love to travel, don’t ever be afraid to ask for the opportunity! Life truly begins when you step outside of your comfort zones!
It is with great pride that we announce today as the 4th anniversary since our Founder/VP of Marketing, Meshak, stepped into his current position here at E&L Global Communications. They say that time flies when you’re having fun, but WOW have the years flown by. Under Meshak’s leadership, our company has flourished into one of Michigan’s premier outsourced marketing and sales firms and our projected client and office growth is something to celebrate. We asked him to share with us 4 things that led to this 4 year milestone and his answers reminded us of what a quality leader we have heading our company.
The first ideal Meshak attributes E&L Global Communication’s success to is that we focus on the big rocks first. No matter one’s model, every business is responsible to 2 parties; their employees and their customers/shareholders. Meshak learned from a very young business age, that nothing else is more important than providing a positive, vibrant and educational work environment for your team, who in turn translate that good energy when taking care of customers. It’s actually really simple, he feels. Take care of your people and they will take care of your business.
The next objective Meshak leads his to team to focus on is self-improvement. He strives to motivate our office to be better citizens in the Troy community, better parents, husbands, wives, business leaders, etc. Every week he proposes self-help business books, motivational videos, business articles, and travels to conferences nationally. The business our company is built off of is the idea that small improvements over an extended period of time, create strong managers. “Be the change you wish to see in the world,” Meshak quotes.
Thirdy, Meshak tells us, E&L Global Communications believes. We truly believe that we represent the best telecommunication client in the United States. We believe that our Management Development Program can shape peoples futures and change lives and most importantly, we believe that the most talented and charismatic team in Michigan reside in our office . Confidence is contagious and ours is off the charts.
Lastly, we dream. We foresee a MASSIVE future in store for E&L Global Communications and will share it with anyone willing to listen. Based on client demand, we project to be in 25 locations by 2020. From the east coast to west coast, no corner of the United States can escape our vision. Purpose, passion and a dream; we have it all! Follow us on Twitter for updates as we take on the next 4 years with our VP fearlessly leading the way!