About a month ago, E&L Global Communications said goodbye to our winter intern, Katie Kierchoff. If you’ve followed us on any of our social media sites you’ve come to realize how monumental she’s been in our growth and expansion and how difficult it will be for us to replace her! That’s why this month’s blog is going to be a little Q&A session we had with her before she left!
Before we hop into the Q&A, here’s a little background on this #bossbabe. Katie attends Concordia University on an athletic scholarship. She holds two jobs and is a full-time athlete (WOAH!). During her winter break, she didn’t miss a beat and decided to take on an internship with our company as an Operations Manager Intern. She was crucial in that role and even branched out into a leadership position during her short 8-week internship.
Her favorite coffee drink is simple, a vanilla latte and her favorite food is, of course, TACOS! Chicken with some avocado to be exact. Katie is always 100% herself. She describes herself as really outgoing and not shy at all.Long-term, her goal is to travel around the world, touching base in every continent, even Antarctica. So far she’s been to Mexico, Canada, and just recently went to Niagara Falls. Over the summer she’s going to Austria, then she is traveling to Berlin an Prague for lacrosse where she is going to compete in the Prague cup. It’s not the main national team but it is a smaller national team and she’s PUMPED!
Okay, so now that you know how crazy awesome she is, here’s our interview with Katie Kiechoff, E&L Global Communications winter Operations Management Intern.
What do you study? I’m a Junior in College Concordia University and studying Marketing. I’m looking to move into Digital Media marketing in the future
What were you looking for in an internship? I was really just looking for experience in any business. I wanted to understand how to work in an office more than just grabbing coffee and filing papers or answering the phones. I really wanted to apply the strategies I’m learning in school.
Where have you been able to apply those strategies most? While working in operations where I worked with the software, made sure the equipment ran properly, and everything connected between the customers and the representatives. I took on a leadership role in the operations end quickly where I became not just an intern but was responsible for high end answers. I’ve had a lot of experience in a leadership realm in sports but this was really me taking on a leadership level in the office where it was high stakes; money on the line and customers/client relations were involved.
What sports do you play? I play Lacrosse at Concordia and am actually the team captain. I also teach private lessons and coach lacrosse. At Concordia, I participate in Athletes in Action, which is a community group within the campus for your sport. Each team has 1 representative and that rep runs meeting for the team and then that rep takes that information to the team. It’s more for comraderies and facetime than logistics
What did you like most about working at E&L Global Communications? I loved the friendly environment and positive environment. Even if you make a mistake they won’t shove your face in it. They are going to show you how to do better and then when you do well or just even okay they give you constant positive reinforcement that it makes you want to do more and do better. You become invested in their happiness because it’s so genuine.
What did you like least? (laughs) “Oh man, that’s a hard question. This isn’t really in their control but getting up super early because the office is about an hour away with traffic.”
What would you recommend to anyone who works at E&L Global Commuications or to any future interns? Don’t be afraid to take on a leadership role. During my first week I was nervous to take on a leadership role because I was super new with the company and I was afraid to step on anyone’s toes because they were there longer than me. I eventually branched out because I realized that for me to effectively do what I needed to do in the operations role I needed to have confidence and needed to act as if I have power in the room because that’s how I was going to demand respect and get my job done.
So there you have it, folks! What’s the secret sauce to being an awesome intern at E&L Global Communications? Be yourself and don’t be afraid to shine bright! Send your resumes to firstname.lastname@example.org for consideration!
A lot can be said about businesses that end the year strong and that’s just what we did here at E&L Global Communications. Both in November and December, our company was recognized as our client’s number 1 asset nationwide.
How did we do it?
How did our company stay motivated when many other businesses fell into the holiday season trap? How did our team not only push through and stay consistent but also exceed our targets and see growth over those months?
When we sat down and thought about it, 5 things came to mind:
The goal = TOTAL DOMINATION
This might be weird to say but being number 1 wasn’t our goal. Claiming a gold medal or taking the number 1 spot doesn’t always mean you’re doing well. If everyone is doing poorly and you just barely do better, that’s not enough. We wanted to dominate our market and blow our client’s away. To do that, we focused on being our best versions and beating our numbers from November.
We began with the end in mind.
In sales it’s easy to say “there are ups and downs” or “it’s seasonal” or “there are good months and bad months”. At E&L Global Communications, we would argue that the seasons and months are only as strong as your mindset. If you believe sales is seasonal, then it will be. If you believe that you can hit your goals regardless of day, week, month, or season, you open the door for much more success.
We began with the end in mind (the end being TOTAL domination). We knew that, if we were going to exceed our November, we had to keep have a relentless focus on the goal. we had to be completely in the zone. We had to wake up hungry and go to bed wanting more. Having such a clear goal made our path simple and structured.
We set our standards high
Have you ever heard the phrase- shoot for the stars and you might land on the moon? It’s easy to become complacent when you are on top. It would have been easy for us to be okay with doing what we did in November; therefore, we set our November numbers right below our standard and raised expectations. Why? Because the goal is always constant and never-ending improvement.
We knew that the right players make the right team
Not to brag too much but the individuals who make up the E&L Global Communications are some of the best individuals we’ve ever worked with. They constantly look to grow, develop, train, and come through for our clients. Like cause and effect, there is a bond within our team to see everyone else succeed that it drives everyone to perform even better and so on and so forth. Care + Commitment + Grit = Success
In December we saw numerous people step into leadership roles and training roles, take on new responsibilities, and morph into team leaders that could lead others to success.
We set out to have fun!
We have a lot of fun as a team and organization. Referring back to our 1st tip of keeping the goal in mind and our relentless attitude for success, nothing could make what we do more worth it than having a great team of positive minded, driven, and fun-loving people. Working with people who motivate you and make you laugh? #wining!
With such lofty goals, we knew we had to make the journey fun and filled with rewards along the way. We ran competitions, we competed with one another, and we shared a ton of laughs! (Peep our Instagram for proof!) Just keep in mind that the amount of fun you have starts with you. Your attitude determines your present which, in turn, affects your future.
So there you have it! Those were the big 5 things that worked for us in December.
2017 ended as a great year for E&L Global Communications and we’re taking this momentum into 2018. Our office is growing and we’re ready to meet with our clients in Dallas for our annual “Keys to Success” meeting where we will discuss our goals for 2018. Here in Troy, Michigan, the goal is triple in size and open two new branches.
How will we do it? By focusing on our 5️⃣ ingredients for success.
Here at E&L Global Communications, we believe that excellence is a choice. Similar to how your attitude determines if you’re going to have a good or bad day, our unwillingness to settle for mediocrity determines our overall success level. This commitment to performing at a high level is the reason why less than half a year after a major client & campaign change, our team at E&L Global Communications ranks #1 across the nation for the last quarter of 2017 in new customer acquisitions and retention.
Wonder how we did it? The answer is 3-part:
We surrounded ourselves with the best talent!
We knew in order to produce great results for our client, we had to work with the best of the best. Streamlining our recruitment processes, we first tailored our job advertisements to find candidates with HIGH communication and social skills, a 4 year degree or comparable experience, and a desire to grow. These initial qualifications ensured that we were working with relatable, experienced, ambitious individuals; qualifications to find success in any career. Secondly, we made sure to offer an environment suitable to working with Michigan’s finest. Whether we were rolling out new bonuses, complimentary lunches, leadership & management training, or company-sponsored travel, we made it a focus to reward hard work and talent weekly.
We maintained high standards!
A company can have all the talent in the world, but without high standards and expectations, talent can falter. At E&L Global Communications, we make it clear from day 1 that what you put into your career and the company is exactly what you will get out of it. If you work at punctuality, professionalism, and progress consistently, aiming to become the best version of your professional self, you will find the benefits and growth opportunities at E&L Global Communications are endless.
We consistently raised the bar!
Being GOOD wasn’t enough for us. We weren’t content with being in the top #5 for sales for our client or top #3. We constantly redefined our standards, raised the bar for performance, and drove our results all the way to the #1 spot. Like Elon Musk continues to do for Tesla, we continue to innovate and transform into the long-term organization we look to become.
With sights set on maintaining the #1 standing in our client’s monthly rankings, E&L Global Communications is primed to start 2018 with a BANG. Looking forward most to our client broker’s “Keys To Success” conference in Dallas, TX at the end of January, the E&L team will walk across a stage of thousands and claim their coveted “Campaign Cup” for performance all of Q4! Our plans to expand three-fold in 2018 means ample growth is available for those who look to win and are ready to put in the work. Learn more about what makes our team one of the best & brightest to work for in Detroit and ways to join our growing team here!
Steve Jobs famously said, “it doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” There is no better way to summarize the feelings we have about Suzanne Neforos than to say we followed Job’s quote and hired one of the smartest, most energetic young professionals we’ve ever met!
Born and raised in North Olmsted, OH, Suzanne has been a social butterfly since birth! Described by her family as outgoing, determined, and creative, she was involved in nearly every activity under the sun as a child and teen – french club, key club, musical theater, thespian troupe, Concert Choir, and a vocal jazz group! Attending Kent State after high school due to the proximity to family and homey feel, Suzanne knew she had found her home for the next 4 years. She kept busy between gospel choir, Relay for Life, American Marketing Association and as a legacy to the Delta Gamma sorority! It was there as a New Member Educator to incoming sisters that Suzanne found her love for recruitment and training.
Majoring in Managerial Marketing and minoring in International Business/Communication Studies, Suzanne knew from high school that she wanted to be in a sales management position, preferably as her own boss. Something about dressing up in a suit, building strong relationships with clients and helping improve their business operations intrigued her. Immediately after college, she started working as a Marketing Specialist for a chemical company, traveling 5 days a week to different states to train sales representatives. Learning extensive skills in negotiations, acquisitions, and face to face communications, Suzanne left to start a career in pharmaceutical sales.
Something interesting happened, though, and despite experience in business to business sales, a 4-year degree, and all the necessary certifications, Suzanne had trouble finding gainful employment. It was then she ran across the Management Development Program at E&L Global Communications and never looked back. A believer in performance-based growth, Suzanne excelled into both leadership and management roles; so much that she was offered an opportunity last year to oversee the entire Human Resources Department. Since her promotion, E&L Global Communications has grown into a respected small business in the local Detroit/Troy community and a haven for marketing/sales professionals looking for more career growth.
On the weekends, she LOVES to try new restaurants – preferably sushi and Mexican. She’s a fur mom to two, Shameless (on Netflix) binge-watcher, barre extraordinaire, THE biggest fan of the real housewife series (ATL, NYC, OC – all of them!), and a believer in spending quality time with the people that matter most to her – her family and significant other. She lives by the strength and grace she learned from her mother, the knowledge that she is exactly where she is in life because of her efforts, and the desire to make E&L Global Communications the most sought after marketing firm in the Midwest. This isn’t the first or the last you’ll hear of this firecracker, as the pride we have for Suzanne’s character and work is immense. To keep up to date with her career growth and office shenanigans, follow Suzanne on E&L’s Twitter, @eandlglobalcomm, and to read more of her biography, check here!