The marketing and sales industry never stops growing. Why? Consumers are always buying and companies are always selling. Large clients seek to increase their customer base through various marketing methods. So, which method is the most effective? Face-to-face direct marketing and sales, however, large corporations are so massive that it’s nearly impossible to interact with the average consumer. This is why they outsource to direct marketing and sales firms, such as E&L Global Communications, to market their product or service. These clients love us because we have proven-to-work systems, we are cost effective, and we guarantee a 100% return-on-investment! It’s no wonder why clients choose E&L Global Communications to represent them, such as its newest client, Ooma!
Who is Ooma?
Ooma is a enterprise-level phone system that provides Voice Over Internet Protocol (VOIP) service for both consumers and businesses. Ooma has become the #1 internet phone service in the United States!
Ooma is high quality AND cost effective. Plus, it has more features than any other internet phone service provider including: a virtual receptionist, extension dialing, conferencing, and music-on-hold. Ooma is the ultimate phone service for any business, service or industry – it’s affordable and professional!
What will E&L Global Communications do for Ooma?
Due to our success working with other telecommunications clients, Ooma jumped at the chance to have E&L Global Communications represent them for “Ooma Office” – a business-to-business campaign working with small to medium-sized businesses in the greater Detroit/Troy, MI area!
Working with a billion dollar client like Ooma is a huge stepping stone for E&L Global Communications. Our goals are to expand Ooma’s business-to-business campaign into at least 3 new markets by the end of the year!
E&L Global Communications is thrilled to be working with one of the fastest growing telecommunications clients in the country. As our portfolio of clientele grows, our company grows, providing even more opportunities for our team members! For updates on E&L Global Communications‘ growth, team, and clients, be sure to follow us on Twitter: @eandlglobalcomm!
“Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.” (Kevin Kruse, Forbes Contributor)
How does one define leadership? More importantly, what makes a great leader? At E&L Global Communications, our 8 core values are the ingredients that make up our definition of leadership. Through repeated actions, executed by even the highest ranking in our firm, leadership becomes not just a destination, but a continuous process of development and improvement.
Leaders are committed to their work.
Great leaders keep their end goals in mind! They have a clear vision of what they want their team to accomplish. A leader’s dedication lies in helping his/her team reach its goals because this ultimately helps the leader achieve his/her own goals.
Leaders set the pace.
They are the record holders, the go-to people, and the all-star trainers of the office.
It’s not because of talent; it’s because of work ethic. E&L Global Communications believes that if a person wants something bad enough, they will work hard and develop the skills needed to get it!
Leaders never stop learning.
They understand the importance of humility and that there is always room improvement. Leaders are self-aware and know what they can get better at. Whether it’s through reading a business book or receiving advice from a mentor, the leaders at E&L Global Communications are always seeking to become the best versions of themselves!
Leaders give back.
They seek to help others less fortunate because by setting this example, others follow in their path! E&L Global Communications hosts fundraising events for organizations, such as The Ronald McDonald House and Operation Smile, as a way to give back to the community!
Leaders stay positive.
They never underestimate the power of a positive attitude. At moments of triumph and tribulation, their mood stays consistent. This ability to protect their emotions and remain optimistic sets the energy for the rest of the team. As we say, more people like Tigger than Eeyore, right?!
Leaders inherently do the right thing.
They do the right thing simply because it’s the right thing to do. In representing the caliber of clientele that we do, it is imperative that leaders within E&L Global Communications act with high character and morality at all times. We value our partnership with our client, their customers, and our team, and would never want to jeopardize that by taking a shortcut in business.
Leaders love a good challenge.
They know that in order to get the team results they desire, they must be willing to set the pace and throw out a few challenges here and there to keep everyone on their toes! We value competitiveness in a leader because we know they will be driven long after external motivational factors fade. The internal fire that fuels an athlete to practice when their entire body aches are what also fuels leaders within E&L Global Communications.
Leaders remain humble.
They are confident, but not arrogant. They know the day they have the mindset that they’ve arrived, they will fall from grace just as quickly. A true leader knows they must continue to ask questions, seek knowledge and learn from others in positions they desire while remaining likable and approachable.
While there are many values that create great leaders, we know that by focusing our efforts on just a few we will master them. To learn more about the Executive Team at E&L Global Communications and the visionaries who make these values a reality, view our web page here or follow them on Instagram for more tips and insight @eandlglobalcomm!
Steve Jobs famously said, “it doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.” There is no better way to summarize the feelings we have about Suzanne Neforos than to say we followed Job’s quote and hired one of the smartest, most energetic young professionals we’ve ever met!
Born and raised in North Olmsted, OH, Suzanne has been a social butterfly since birth! Described by her family as outgoing, determined, and creative, she was involved in nearly every activity under the sun as a child and teen – french club, key club, musical theater, thespian troupe, Concert Choir, and a vocal jazz group! Attending Kent State after high school due to the proximity to family and homey feel, Suzanne knew she had found her home for the next 4 years. She kept busy between gospel choir, Relay for Life, American Marketing Association and as a legacy to the Delta Gamma sorority! It was there as a New Member Educator to incoming sisters that Suzanne found her love for recruitment and training.
Majoring in Managerial Marketing and minoring in International Business/Communication Studies, Suzanne knew from high school that she wanted to be in a sales management position, preferably as her own boss. Something about dressing up in a suit, building strong relationships with clients and helping improve their business operations intrigued her. Immediately after college, she started working as a Marketing Specialist for a chemical company, traveling 5 days a week to different states to train sales representatives. Learning extensive skills in negotiations, acquisitions, and face to face communications, Suzanne left to start a career in pharmaceutical sales.
Something interesting happened, though, and despite experience in business to business sales, a 4-year degree, and all the necessary certifications, Suzanne had trouble finding gainful employment. It was then she ran across the Management Development Program at E&L Global Communications and never looked back. A believer in performance-based growth, Suzanne excelled into both leadership and management roles; so much that she was offered an opportunity last year to oversee the entire Human Resources Department. Since her promotion, E&L Global Communications has grown into a respected small business in the local Detroit/Troy community and a haven for marketing/sales professionals looking for more career growth.
On the weekends, she LOVES to try new restaurants – preferably sushi and Mexican. She’s a fur mom to two, Shameless (on Netflix) binge-watcher, barre extraordinaire, THE biggest fan of the real housewife series (ATL, NYC, OC – all of them!), and a believer in spending quality time with the people that matter most to her – her family and significant other. She lives by the strength and grace she learned from her mother, the knowledge that she is exactly where she is in life because of her efforts, and the desire to make E&L Global Communications the most sought after marketing firm in the Midwest. This isn’t the first or the last you’ll hear of this firecracker, as the pride we have for Suzanne’s character and work is immense. To keep up to date with her career growth and office shenanigans, follow Suzanne on E&L’s Twitter, @eandlglobalcomm, and to read more of her biography, check here!
E&L Global Communications in Troy, Michigan recently achieved a milestone of being in business for 4 years, and where statistically most small businesses fail within the first 5 years, our firm is only just hitting our stride! My role as the VP of Marketing has been the career I have already dreamed for and has allowed me to grow a remarkable amount over the last years. I wanted to share with you 4 “keys to success” I’ve learned in the 4-year history of E&L Global Communications and hopefully shed some light on attributes that lead to long term career growth!
1.You Must Have Vision
Overall, the last 4 years have been incredible and the adoration I have for E&L is tremendous! This company has produced business partnership, friendships, love, support, growth, travel, and everything in between. There are businesses that you can build alone and businesses you can build with friends, and our company would be nothing without the loyal and supportive team we employ. As my favorite quote by Larry Wall goes, “the road to success is always under construction!” Thanks, Troy and Michigan for a great 4 years and cheers to much more to come!
Something you’ll gather by following our blog site or social media, is that the strength and success of E&L Global Communications is derived from our team. Without the 25+ hardworking, ambitious, passionate personalities that make our firm, we wouldn’t be a fraction of the company we are. So, in order to provide our team the kind of environment and culture they deserve, we make sure to offer 3 things: 1) a positive atmosphere, 2) challenging work and 3) the opportunity for travel.
Following just that, 7 of our team recently made their way out of Troy, down South, to the big city of Dallas. Traveling for our client brokers’ annual National Conference meant that our suits were ready and our networking skills on point! Not even plane delays could damper our spirits, haha!
We arrived that Friday and spent our night socializing with old friends and new, and of course taking in some Texas sized dinner! Yes, everything really is bigger there, including this hotel – just look at it!! Seeing as how our telecom client has representation from coast to coast, we mingled with Californians, Floridians, New Yorkers and more!
Saturday was a rollercoaster of events, ranging from motivational meetings, executive level coaching, leadership development breakouts and awards recognition. We even opened the morning in a general session for over 2,000 marketing and sales professionals! Talk about feeling a part of something larger than yourself. Our team members, then separated by their experience within the industry, received personalized coaching aimed at helped them develop into the next phase of their career. Did we mention E&L Global Communication’s VP of Marketing, Meshak, was recognized on a national level by our client for our office’s consistency and reliability to hit targets?!
The night continued to improve as we moved into a cocktail hour, 3 course dinner and red carpet fashion show (hence the mood lighting and photo booth fun)! If there’s one thing you should know about our client, it’s that they know how to have a good time and love to reward us for our year round performance. We were so distracted though by the models walking the runway and people on stilts to process diner, haha! Saturday night concluded with more networking, strategizing and meeting mentors and coaches of ours from all across the country.
As sad as we were to wrap up our weekend and head back home, we were reinvigorated to know that this conference is going to be one of hundreds over our years at E&L Global Communications. To know that they will just keep getting bigger and our team will continue getting better, brings us great joy and anticipation. Congratulations to everyone who was invited to attend, recognized and rewarded. You guys keep setting the pace for our client and we’ll keep providing the travel opportunities near and far!
It’s been a full and fulfilling 2 months interning with E&L Global Communications and as sad as I am to leave, I walk away knowing that the growth I have seen in myself is tremendous! Though never shy or lacking confidence, I can undoubtedly say that I walk and speak more sure of myself than ever. As I approach my final year at Central Michigan majoring in Fashion Design, I know that I am more qualified than ever to find my dream career out of school.
I was asked by the E&L Global Communications Management Team to write a short summary of things I loved about my internship, something that could have been improved and what I recommend for the company…so here we go!!
Wow, I truly don’t even know where to start!
Management genuinely cared about me and my well-being (in and outside of the work place.) They gave me personalized one-on- one coaching catering to my goals and how I personally learn best.
COMPANY CULTURE!! When you’re surrounded by great people with the sameprofessional goals and mindset as you, what more could you want? I’ve truly metsome of the greatest people in my time here that I will always remember.
Team nights!!! Once a week we would head out after work to catch happy hour or play sand volleyball and the bonds I was able to form outside of work were even stronger than inside the office!
Management is always setting goals, which means CONSTANT growth and CONSTANT motivation to succeed. Such an amazing atmosphere to be apart of.
Part of me wants to say that I wish the internship were paid, but the other half of me says no. Yes absolutely, having a paid internship would have been great, but I do think that having an unpaid internship really weeds out who is there solely for a paycheck, versus who is there to genuinely learn, succeed, and see results in their work. So for me, I did not mind that the internship was unpaid, but I think maybe more applicants would consider short term and long term employment in the future if it were a paid opportunity.
Advice to Management:
Keep up the motivating and inspiring atmosphere of the office. That kind of energy is contagious and can motivate people to do things they never thought they could – because that’s what it did for me.
Steve Jobs once said, “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” If you’ve ever met Wardell Crutchfield III, Lead Client Manager here at E&L Global Communications, then you’ll understand why he was hired at the beginning of 2016. Smart, educated, capable – he was the perfect addition to our growing marketing and sales team. Someone we knew would take initiative and aid in the development of our company’s future.
Born and raised in Pamona, California, Wardell grew up in a bustling family of 4 children and with parents that taught him the value of working hard for what you want in life. A gifted athlete, Wardell received a scholarship to play Division 1 Football at Georgetown University in Washington, D.C. Attending the oldest Catholic and Jesuit University in the US and playing football at a collegiate level taught him balance, fortitude and work ethic. A political science and art major, Wardell soon realized that his true passion lied in working face to face with people. He accepted his first job while still in college (can you say hard worker juggling that, football and school) and began working in business to business sales at the age of 19.
With a natural gift in communications, Wardell excelled in face to face marketing and sales, using both his personality and humor to drive results. Prior to graduation and combined with his work experience, he was offered full time employment as a pharmaceutical rep representing Johnson & Johnson. Transferred from Washington, DC to Detroit, Michigan left Wardell in a unique situation. He was, for the first time, completely alone, having moved to a city where he had no family and knew no friends. Throwing himself into work, Wardell excelled with Johnson & Johnson but sought more advancement and responsibilities based on his performance rather than tenure. Realizing that it would take him 10 years or more to move into a Management position, Wardell began seeking new employment and fortuitously stumbled upon E&L Global Communication’s advertisement on LinkedIn.
Interviewing with both the HR Manager, Suzanne, and VP of Marketing, Meshak, Wardell was immediately impressed with the work culture and opportunity for advancement her at E&L Global Communications. In the 3 months that he has been employed, he has grown in not only consulting and communication skills, but also in training, team building and interviewing techniques. With a goal to be promoted to an Operations Management position by year end, Wardell will soon be training in areas such as human resources, payroll, bookkeeping and client management. By March, his intentions are to help us oversee an additional office location for E&L Global Communications outside of the Troy/Detroit area.
One of the hardest workers we know, you can almost always find Wardell at the office or in the kitchen, as it turns out he’s a ridiculously gifted cook! We asked him his favorite dish to make and he talked about his love for grilling and the killer salmon and pasta he makes (YUM!). Besides just his cooking skills (which we can’t believe you haven’t shared in the office break room haha), we value Wardell for his drive and determination. Despite any minor setback that comes his way, he always reminds us that to get to the light (success in business/life), you have to make your way through the darkness (hardships/obstacles). We’re so glad that we listened to Steve Jobs all those months ago and hired someone with the brains and the mentality to constantly steer E&L Global Communications in the right direction; global expansion on behalf of our client, TMobile. We can’t wait to see all that this young man will continue to accomplish personally and everything we will achieve together professionally.