Here at E&L Global Communications, we believe that excellence is a choice. Similar to how your attitude determines if you’re going to have a good or bad day, our unwillingness to settle for mediocrity determines our overall success level. This commitment to performing at a high level is the reason why less than half a year after a major client & campaign change, our team at E&L Global Communications ranks #1 across the nation for the last quarter of 2017 in new customer acquisitions and retention.
Wonder how we did it? The answer is 3-part:
We surrounded ourselves with the best talent!
We knew in order to produce great results for our client, we had to work with the best of the best. Streamlining our recruitment processes, we first tailored our job advertisements to find candidates with HIGH communication and social skills, a 4 year degree or comparable experience, and a desire to grow. These initial qualifications ensured that we were working with relatable, experienced, ambitious individuals; qualifications to find success in any career. Secondly, we made sure to offer an environment suitable to working with Michigan’s finest. Whether we were rolling out new bonuses, complimentary lunches, leadership & management training, or company-sponsored travel, we made it a focus to reward hard work and talent weekly.
We maintained high standards!
A company can have all the talent in the world, but without high standards and expectations, talent can falter. At E&L Global Communications, we make it clear from day 1 that what you put into your career and the company is exactly what you will get out of it. If you work at punctuality, professionalism, and progress consistently, aiming to become the best version of your professional self, you will find the benefits and growth opportunities at E&L Global Communications are endless.
We consistently raised the bar!
Being GOOD wasn’t enough for us. We weren’t content with being in the top #5 for sales for our client or top #3. We constantly redefined our standards, raised the bar for performance, and drove our results all the way to the #1 spot. Like Elon Musk continues to do for Tesla, we continue to innovate and transform into the long-term organization we look to become.
With sights set on maintaining the #1 standing in our client’s monthly rankings, E&L Global Communications is primed to start 2018 with a BANG. Looking forward most to our client broker’s “Keys To Success” conference in Dallas, TX at the end of January, the E&L team will walk across a stage of thousands and claim their coveted “Campaign Cup” for performance all of Q4! Our plans to expand three-fold in 2018 means ample growth is available for those who look to win and are ready to put in the work. Learn more about what makes our team one of the best & brightest to work for in Detroit and ways to join our growing team here!
It’s not often you meet someone like Carla – professional, goal-oriented, humble, and hard-working. In fact, from her preliminary interview with E&L Global Communications back in June, we knew she was special.
A Detroit native, Carla grew up with a personality as big as her dreams. The youngest child of three girls, she grew up empowered by her mother with a vision of being a lawyer or a doctor. An outgoing child, Carla expressed herself early on through English & Art classes, writing essays on Johnny Cochran and how he inspired her to pursue law, and poems about coping with her moms illness. In 7th grade she even helped found a poetry club for her middle school, helping other students learn how to express themselves and share their voice.
In high school Carla joined her school’s track team, exercising her competitive spirit and desire to win – two traits she still holds today that help her continuously break records at E&L Global Communications! Enrolling immediately after high school at Wayne State, Carla received her Associates, but quickly realized that Law was not what she saw herself doing long-term anymore. She accepted her first position in retail sales and immediately found a niche working face-to-face with consumers. Her love for communication was so apparent that customers and co-workers were drawn to her – something that hasn’t changed since her first job outside of college 10 years ago!
After gaining invaluable experience in sales, Carla was offered a job working as an Administrative Manager for a local Detroit-based construction company! Whether she was helping with purchasing, payroll, or negotiating contracts, Carla’s good nature and easy going personality made her a trusted go-to within the company. After she invested 5 years, though, and didn’t see any internal advancement opportunities, Carla realized that it was time for her to pursue a career that would allow her to further her leadership & management skills elsewhere.
Upon putting her resume on Ziprecruiter, she (naturally) receive a lot of attention and job interviews, but remembers her experience interviewing with E&L Global Communications as the most memorable of all. Attracted to the company’s mission, contagious energy, and growth structure, Carla knew that she had found her home and the last stop she wanted to make on her career train.
Since starting with the company in July, Carla has redefined her goals and what success means to her. With intentions of being promoted into an Assistant Management role within the company in the next 2 months, she comes to work every day ready to work and eager to win. A continuous pace-setter in national sales rankings, Carla shows us that generating new customers for our client is all a matter of your attitude and your mindset. Since her promotion to Lead Client Manager last month, she know holds responsibilities coaching, training, and mentoring new hires for the company.
When asked what she loves most about working at E&L Global Communications, Carla responds “the relationships built; whether I’m interacting with my coworkers, customers, or managers, I feel like I’m working with like-minded people – people who make me want to work harder and are genuinely interested in my success.
If there’s one thing we’re certain of, it’s that there are great things in store for Carla and this blog is just the first of many accomplishments coming her way. As excited as we are about what she has done in 2 short months, we are even enthusiastic about her future within E&L Global Communications and the places she sees herself taking the company. We wanted her to know that her contributions are immense and seen by our entire Executive Team. Carla – keep up the amazing work. You make us proud!
“Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.” (Kevin Kruse, Forbes Contributor)
How does one define leadership? More importantly, what makes a great leader? At E&L Global Communications, our 8 core values are the ingredients that make up our definition of leadership. Through repeated actions, executed by even the highest ranking in our firm, leadership becomes not just a destination, but a continuous process of development and improvement.
Leaders are committed to their work.
Great leaders keep their end goals in mind! They have a clear vision of what they want their team to accomplish. A leader’s dedication lies in helping his/her team reach its goals because this ultimately helps the leader achieve his/her own goals.
Leaders set the pace.
They are the record holders, the go-to people, and the all-star trainers of the office.
It’s not because of talent; it’s because of work ethic. E&L Global Communications believes that if a person wants something bad enough, they will work hard and develop the skills needed to get it!
Leaders never stop learning.
They understand the importance of humility and that there is always room improvement. Leaders are self-aware and know what they can get better at. Whether it’s through reading a business book or receiving advice from a mentor, the leaders at E&L Global Communications are always seeking to become the best versions of themselves!
Leaders give back.
They seek to help others less fortunate because by setting this example, others follow in their path! E&L Global Communications hosts fundraising events for organizations, such as The Ronald McDonald House and Operation Smile, as a way to give back to the community!
Leaders stay positive.
They never underestimate the power of a positive attitude. At moments of triumph and tribulation, their mood stays consistent. This ability to protect their emotions and remain optimistic sets the energy for the rest of the team. As we say, more people like Tigger than Eeyore, right?!
Leaders inherently do the right thing.
They do the right thing simply because it’s the right thing to do. In representing the caliber of clientele that we do, it is imperative that leaders within E&L Global Communications act with high character and morality at all times. We value our partnership with our client, their customers, and our team, and would never want to jeopardize that by taking a shortcut in business.
Leaders love a good challenge.
They know that in order to get the team results they desire, they must be willing to set the pace and throw out a few challenges here and there to keep everyone on their toes! We value competitiveness in a leader because we know they will be driven long after external motivational factors fade. The internal fire that fuels an athlete to practice when their entire body aches are what also fuels leaders within E&L Global Communications.
Leaders remain humble.
They are confident, but not arrogant. They know the day they have the mindset that they’ve arrived, they will fall from grace just as quickly. A true leader knows they must continue to ask questions, seek knowledge and learn from others in positions they desire while remaining likable and approachable.
While there are many values that create great leaders, we know that by focusing our efforts on just a few we will master them. To learn more about the Executive Team at E&L Global Communications and the visionaries who make these values a reality, view our web page here or follow them on Instagram for more tips and insight @eandlglobalcomm!