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Leadership Defined đź“–

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“Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.” (Kevin Kruse, Forbes Contributor)

How does one define leadership? More importantly, what makes a great leader? At E&L Global Communications, our 8 core values are the ingredients that make up our definition of leadership. Through repeated actions, executed by even the highest ranking in our firm, leadership becomes not just a destination, but a continuous process of development and improvement.

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Dedication

Leaders are committed to their work.

Great leaders keep their end goals in mind! They have a clear vision of what they want their team to accomplish. A leader’s dedication lies in helping his/her team reach its goals because this ultimately helps the leader achieve his/her own goals.  

Work Ethic

Leaders set the pace.

They are the record holders, the go-to people, and the all-star trainers of the office.

It’s not because of talent; it’s because of work ethic. E&L Global Communications believes that if a person wants something bad enough, they will work hard and develop the skills needed to get it!

Student Mentality

Leaders never stop learning.

They understand the importance of humility and that there is always room improvement. Leaders are self-aware and know what they can get better at. Whether it’s through reading a business book or receiving advice from a mentor, the leaders at E&L Global Communications are always seeking to become the best versions of themselves!

Philanthropy

Leaders give back.

They seek to help others less fortunate because by setting this example, others follow in their path! E&L Global Communications hosts fundraising events for organizations, such as The Ronald McDonald House and Operation Smile, as a way to give back to the community!

Attitude

Leaders stay positive.

They never underestimate the power of a positive attitude. At moments of triumph and tribulation, their mood stays consistent. This ability to protect their emotions and remain optimistic sets the energy for the rest of the team. As we say, more people like Tigger than Eeyore, right?!

Integrity

Leaders inherently do the right thing.

They do the right thing simply because it’s the right thing to do. In representing the caliber of clientele that we do, it is imperative that leaders within E&L Global Communications act with high character and morality at all times. We value our partnership with our client, their customers, and our team, and would never want to jeopardize that by taking a shortcut in business.

Competitiveness

Leaders love a good challenge.

They know that in order to get the team results they desire, they must be willing to set the pace and throw out a few challenges here and there to keep everyone on their toes! We value competitiveness in a leader because we know they will be driven long after external motivational factors fade. The internal fire that fuels an athlete to practice when their entire body aches are what also fuels leaders within E&L Global Communications.

Humility

Leaders remain humble.

They are confident, but not arrogant. They know the day they have the mindset that they’ve arrived, they will fall from grace just as quickly. A true leader knows they must continue to ask questions, seek knowledge and learn from others in positions they desire while remaining likable and approachable.
While there are many values that create great leaders, we know that by focusing our efforts on just a few we will master them. To learn more about the Executive Team at E&L Global Communications and the visionaries who make these values a reality, view our web page here or follow them on Instagram for more tips and insight @eandlglobalcomm!

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4 Things I’ve Learned In 4 Years

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E&L Global Communications in Troy, Michigan recently achieved a milestone of being in business for 4 years, and where statistically most small businesses fail within the first 5 years, our firm is only just hitting our stride! My role as the VP of Marketing has been the career I have already dreamed for and has allowed me to grow a remarkable amount over the last years. I wanted to share with you 4 “keys to success” I’ve learned in the 4-year history of E&L Global Communications and hopefully shed some light on attributes that lead to long term career growth!


1.You Must Have Vision

 

“I remember getting in the marketing/sales industry 5 years ago in hopes to gain E&L-Global-Commnications-FBFexperience, develop my communication ability and have just enough skills to be marketable for that ‘big dream job’ one day. Somewhere in the back of my mind, though, I always remember my mother’s voice saying ‘In life, you’re going to work hard and long; remember to get to a point where you do it for yourself.’ I couldn’t get over that thought. It’s okay to follow, but I knew I wanted to lead one day and have the opportunity to call the shots in my career.

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I also knew I wanted to live a life filled with meaningful things, purpose, and one where I could help people around me become better and get more than they ever envisioned for in their careers. One of my coaches always said ‘if you don’t know where you’re going, you’ll end up someplace else’ and it helped me focus and be intentional about the things I wanted. The success I want to create for our company and anyone that steps foot within our doors is only done so through extreme vision. Everyone is capable of having a vision. All that is left is the decision to implement it!

 

2. Character, Commitment & Courage

 

“You don’t run an organization without the 3Cs: the character to do what’s right, not what’s easy, the commitment to finish what you said you were going to do, and the courage to overcome anything that comes in the way. Let’s be honest it sounds easy, but it’s really not. You wake some days and you’re fired up ready to take on anything, and some days you wake up feeling like you just don’t have it in you. Those are the days where character evolves, commitment gets tested and courage is a MUST. When you’re able to get over those days 1, 2, and 3 times, you’re on the way to accomplishing great things.”

 

 

3. Work Ethic & Tenacity

 

“Ever heard someone say ‘Talent means nothing unless combined with effort”. That’s my belief. Size, intellect, beauty – none of it offers the same long-term results as work ethic.ryan-smith-career-fair Work ethic is a value you can’t teach;.it’s an internal feeling that gets you up when you don’t want to, the DESIRE to do it for someone other than yourself. It takes tenacity to keep going when you fail and a whole lot of internal drive to be highly successful in business. There’s more people in entry level and mid-management roles than CEOs for a reason. That reason is work ethic and tenacity! Our recruitment process at E&L Global Communications is so selective because finding individuals who have that insatiable hunger is challenging…but worthwhile when we do!
 

4. Authenticity & Transparency

 

“My mother always said this is a delicate one. People will not always like it, but they will respect you for it. Being authentic and transparent within the marketing & sales industry is vital when representing a client as distinguished as ours. Within the office, I focus on authenticity by coaching our team through praise and mentorship, but also a swift kick in the butt when needed! I teach every individual at E&L Global Communications that the more confident you are about yourself and where you are going in life, the more people will be attracted to and want to follow you.”
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Overall, the last 4 years have been incredible and the adoration I have for E&L is tremendous! This company has produced business partnership, friendships, love, support, growth, travel, and everything in between. There are businesses that you can build alone and businesses you can build with friends, and our company would be nothing without the loyal and supportive team we employ. As my favorite quote by Larry Wall goes, “the road to success is always under construction!” Thanks, Troy and Michigan for a great 4 years and cheers to much more to come!

E&L Global Communications: Dreaming of Dallas!

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Something you’ll gather by following our blog site or social media, is that the strength and success of E&L Global Communications is derived from our team. Without the 25+ hardworking, ambitious, passionate personalities that make our firm, we wouldn’t be a fraction of the company we are. So, in order to provide our team the kind of environment and culture they deserve, we make sure to offer 3 things: 1) a positive atmosphere, 2) challenging work and 3) the opportunity for travel.

Following just that, 7 of our team recently made their way out of Troy, down South, to the big city of Dallas. Traveling for our client brokers’ annual National Conference meant that our suits were ready and our networking skills on point! Not even plane delays could damper our spirits, haha!

We arrived that Friday and spent our night socializing with old friends and new, and of course taking in some Texas sized dinner! Yes, everything really is bigger there, including this hotel – just look at it!! Seeing as how our telecom client has representation from coast to coast, we mingled with Californians, Floridians, New Yorkers and more!

Saturday was a rollercoaster of events, ranging from motivational meetings, executive level coaching, leadership development breakouts and awards recognition. We even opened the morning in a general session for over 2,000 marketing and sales professionals! Talk about feeling a part of something larger than yourself. Our team members, then separated by their experience within the industry, received personalized coaching aimed at helped them develop into the next phase of their career. Did we mention E&L Global Communication’s VP of Marketing, Meshak, was recognized on a national level by our client for our office’s consistency and reliability to hit targets?!

The night continued to improve as we moved into a cocktail hour, 3 course dinner and red carpet fashion show (hence the mood lighting and photo booth fun)! If there’s one thing you should know about our client, it’s that they know how to have a good time and love to reward us for our year round performance. We were so distracted though by the models walking the runway and people on stilts to process diner, haha! Saturday night concluded with more networking, strategizing and meeting mentors and coaches of ours from all across the country.

As sad as we were to wrap up our weekend and head back home, we were reinvigorated to know that this conference is going to be one of hundreds over our years at E&L Global Communications. To know that they will just keep getting bigger and our team will continue getting better, brings us great joy and anticipation. Congratulations to everyone who was invited to attend, recognized and rewarded. You guys keep setting the pace for our client and we’ll keep providing the travel opportunities near and far!

 

By The Grace Of Georgetown: A Leadership Expose on Wardell Crutchfield

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Steve Jobs once said, “It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.” If you’ve ever met Wardell Crutchfield III, Lead Client Manager here at E&L Global Communications, then you’ll understand why he was hired at the beginning of 2016. Smart, educated, capable – he was the perfect addition to our growing marketing and sales team. Someone we knew would take initiative and aid in the development of our company’s future.

Born and raised in Pamona, California, Wardell grew up in a bustling family of 4 children and with parents that taught him the value of working hard for what you want in life. A gifted athlete, Wardell received a scholarship to play Division 1 Football at Georgetown University in Washington, D.C. Attending the oldest Catholic and Jesuit University in the US and playing football at a collegiate level taught him balance, fortitude and work ethic. A political science and art major, Wardell soon realized that his true passion lied in working face to face with people. He accepted his first job while still in college (can you say hard worker juggling that, football and school) and began working in business to business sales at the age of 19.

With a natural gift in communications, Wardell excelled in face to face marketing and sales, using both his personality and humor to drive results. Prior to graduation and combined with his work experience, he was offered full time employment as a pharmaceutical rep representing Johnson & Johnson. Transferred from Washington, DC to Detroit, Michigan left Wardell in a unique situation. He was, for the first time, completely alone, having moved to a city where he had no family and knew no friends. Throwing himself into work, Wardell excelled with Johnson & Johnson but sought more advancement and responsibilities based on his performance rather than tenure. Realizing that it would take him 10 years or more to move into a Management position, Wardell began seeking new employment and fortuitously stumbled upon E&L Global Communication’s advertisement on LinkedIn.

Interviewing with both the HR Manager, Suzanne, and VP of Marketing, Meshak, Wardell was immediately impressed with the work culture and opportunity for advancement her at E&L Global Communications. In the 3 months that he has been employed, he has grown in not only consulting and communication skills, but also in training, team building and interviewing techniques. With a goal to be promoted  to an Operations Management position by year end, Wardell will soon be training in areas such as human resources, payroll, bookkeeping and client management. By March, his intentions are to help us oversee an additional office location for E&L Global Communications outside of the Troy/Detroit area.

One of the hardest workers we know, you can almost always find Wardell at the office or in the kitchen, as it turns out he’s a ridiculously gifted cook! We asked him his favorite dish to make and he talked about his love for grilling and the killer salmon and pasta he makes (YUM!). Besides just his cooking skills (which we can’t believe you haven’t shared in the office break room haha), we value Wardell  for his drive and determination. Despite any minor setback that comes his way, he always reminds us that to get to the light (success in business/life), you have to make your way through the darkness (hardships/obstacles). We’re so glad that we listened to Steve Jobs all those months ago and hired someone with the brains and the mentality to constantly steer E&L Global Communications in the right direction; global expansion on behalf of our client, TMobile. We can’t wait to see all that this young man will continue to accomplish personally and everything we will achieve together professionally.

A Bit About Becca – A Promotion Story!

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In the 4 years since we founded E&L Global Communications, we have learned that there are some people who serve a purpose and some people who create purpose. When we met Becca a month ago as she was going through her interview process, we instantly knew she was the latter. The spark and passion for life that Becca carried with her radiated and we knew that we wanted that force of nature in our company!

Born and raised in South Lyon, Michigan, Becca is a proud and recent (as of two weeks ago!) graduate of Michigan State and Oakland University. Studying economics and mathematics,  she knew that her schooling would be considered abnormal when applying to a marketing and sales firm, but firmly believed that the entry level opportunity provided by E&L Global Communication’s Management Program was exactly what a recent grad like herself needed.

Interviewing with both the Human Resources Director, Suzanne, and VP or Marketing, Meshak, further solidified her decision that this would be her new home after school. Not even a month after her graduation, we’re writing to congratulate Becca on her promotion to Lead Client Manager on behalf of our Fortune 1000 client, TMobile, and we’re still in awe at her rapid progression in our company!

When we asked Becca what helped in her development, she said “hands down the work environment and culture. It’s easy to do something well when you enjoy the people you’re doing it with.” With goals to be promoted to the 3rd phase of our Management Program (Operations Manager) by the end of 2016, Becca has set extremely aggressive action-items in place in order to set records here at our firm.

As a growing marketing firm in the Troy/Detroit area, it’s imperative to our company’s success to surround ourselves with the finest talent…and we absolutely found that in Becca. Described by our VP of Marketing, Meshak, as a “fun, friendly and fearless” young professional, we can’t wait to see all that she does in these next 7 months of the year! If you’re reading this Becca, keep up your amazing work and student mentality. We’re all rooting for you here at E&L Global Communications.

Working With The Best: An E&L E! True Hollywood Special!

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At E&L Global Communications, our expectation for excellence goes without saying. From our Marketing and Sales team to our Human Resources Department and all the way up to our Executive Staff, we place a high emphasis on performance. When you work for a client like T-Mobile though, one of the fastest growing telecommunication companies in the world, what else do you strive for but perfection!?

Over the last year, T-Mobile has more than doubled their 4G LTE network, and has quickly become the #3 rated service in the entire United States (behind Verizon and AT&T). In just 4 years they’ve moved up from the #4 spot so we can only imagine what their multi-billion dollar investment into improving their wireless network is going to do for ratings.

Though T-Mobile is best known for servicing cellular customers, it is also widely popular among small business owners. In Michigan and specifically the Troy/Detroit Metro area, E&L Global Communications has been hired to help with direct marketing and sales campaigns in order to increase T-Mobile’s existing customer base! Armed with a professional trained team, the best promotions and the backing of an amazing brand, we’re taking over Eastern Michigan and making plans for international expansion (thus the name Global Communications)!

 

 

Once Upon A Business Trip: E&L Global Communications Travels To Atlanta

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Here at E&L Global Communications, we consider travel and networking to be a part of our standard job description. Except when we say standard (because traveling is common for us) we mean that it’s THE best part of our responsibilities and that no matter how often we go, we still get the same rush!

Anywhere from 5-7 times a year, our Management Team and select team members travel both nationally and internationally on behalf of our client. from locations like Chicago, Austin, Miami, Los Angeles and more. Whether it be to another branch office location or national conferences complete with thousands of marketing professionals, each excursion is a story of it’s own.

Last week, we sent Founder/VP of Marketing, Meshak, and 2 Lead Client Managers for a week long business trip to the Big Peach aka Atlanta! Upon their return, we decided to interview them for this blog so they could tell us all about their favorite moments, the purpose of their trip, whom they met, sights they saw…basically everything! Needless to say by the time we were done hearing about their adventure, we were ready to sign up for the next flight!

Q- So Meshak, tell us! Why did our client, T-Mobile, ask the three of you to travel to Atlanta?

A- The reason we were asked to work out of Atlanta for a week was to assist in the training and development of team expanding to a new office location in New York City. Considering the fact that our Michigan office is one of the top performing in the country, they wanted us to transfer our product knowledge and work habits to this upcoming office!

Q- Though you were doing a lot of the teaching, what did you learn yourself while there?

A- The biggest lesson we took away from our trip is that there is something to learn from every single person you meet in business. Whether they are a recent college graduate or someone with 15 years experience in the industry, you can always learn something new if your ears are open to improvement. Also, working with the National Director of Sales for our client reminded us the magnitude and power of networking. IQ is highly overrated in business nowadays; it’s all about your people skills and ability to build relationships.

Q- Atlanta is a REALLY cool city! What were some of the fun things you did in your spare time?

A- We definitely made sure to check out Peachtree for St. Patrick’s Day, went out with probably 100 co-workers to karaoke at a place called Dark Horse and then a really popular nightclub called Havana Club! And the food… SO GOOD! We made sure to eat a lot too, don’t worry!

Q- What are some essentials you recommend for any traveling professional?

A- A great neck pillow for long flights, for sure! Paperback books from your favorite business author or a Kindle, a traveling steam iron to keep your suits looking fresh and lastly, a notepad and pen; you never know when you’ll be struck by inspiration or have a learning opportunity to write down!

Q-What’s next for the E&L Global Communications team as far as travel?!

A- A new trip will definitely emerge every 3-4 weeks, as our client realizes new demands they have for training and expansion, but for right now we’ll be traveling to Dallas in July and the Dominican Republic in September! We are literally counting down the days for that trip and highly encourage anyone who’s interested in attending to start stepping up their name!

Q- Any last words you want to share about your trip?

A- If you love to travel, don’t ever be afraid to ask for the opportunity! Life truly begins when you step outside of your comfort zones!

To see more of the travels of the E&L Global Communications Team, check us out on Flickr!