A lot can be said about businesses that end the year strong and that’s just what we did here at E&L Global Communications. Both in November and December, our company was recognized as our client’s number 1 asset nationwide.
How did we do it?
How did our company stay motivated when many other businesses fell into the holiday season trap? How did our team not only push through and stay consistent but also exceed our targets and see growth over those months?
When we sat down and thought about it, 5 things came to mind:
The goal = TOTAL DOMINATION
This might be weird to say but being number 1 wasn’t our goal. Claiming a gold medal or taking the number 1 spot doesn’t always mean you’re doing well. If everyone is doing poorly and you just barely do better, that’s not enough. We wanted to dominate our market and blow our client’s away. To do that, we focused on being our best versions and beating our numbers from November.
We began with the end in mind.
In sales it’s easy to say “there are ups and downs” or “it’s seasonal” or “there are good months and bad months”. At E&L Global Communications, we would argue that the seasons and months are only as strong as your mindset. If you believe sales is seasonal, then it will be. If you believe that you can hit your goals regardless of day, week, month, or season, you open the door for much more success.
We began with the end in mind (the end being TOTAL domination). We knew that, if we were going to exceed our November, we had to keep have a relentless focus on the goal. we had to be completely in the zone. We had to wake up hungry and go to bed wanting more. Having such a clear goal made our path simple and structured.
We set our standards high
Have you ever heard the phrase- shoot for the stars and you might land on the moon? It’s easy to become complacent when you are on top. It would have been easy for us to be okay with doing what we did in November; therefore, we set our November numbers right below our standard and raised expectations. Why? Because the goal is always constant and never-ending improvement.
We knew that the right players make the right team
Not to brag too much but the individuals who make up the E&L Global Communications are some of the best individuals we’ve ever worked with. They constantly look to grow, develop, train, and come through for our clients. Like cause and effect, there is a bond within our team to see everyone else succeed that it drives everyone to perform even better and so on and so forth. Care + Commitment + Grit = Success
In December we saw numerous people step into leadership roles and training roles, take on new responsibilities, and morph into team leaders that could lead others to success.
We set out to have fun!
We have a lot of fun as a team and organization. Referring back to our 1st tip of keeping the goal in mind and our relentless attitude for success, nothing could make what we do more worth it than having a great team of positive minded, driven, and fun-loving people. Working with people who motivate you and make you laugh? #wining!
With such lofty goals, we knew we had to make the journey fun and filled with rewards along the way. We ran competitions, we competed with one another, and we shared a ton of laughs! (Peep our Instagram for proof!) Just keep in mind that the amount of fun you have starts with you. Your attitude determines your present which, in turn, affects your future.
So there you have it! Those were the big 5 things that worked for us in December.
2017 ended as a great year for E&L Global Communications and we’re taking this momentum into 2018. Our office is growing and we’re ready to meet with our clients in Dallas for our annual “Keys to Success” meeting where we will discuss our goals for 2018. Here in Troy, Michigan, the goal is triple in size and open two new branches.
How will we do it? By focusing on our 5️⃣ ingredients for success.
Connect with E&L Global Communications on LinkedIn and Twitter for all of our latest tips, news, and team growth!
“Leadership is a process of social influence, which maximizes the efforts of others, towards the achievement of a goal.” (Kevin Kruse, Forbes Contributor)
How does one define leadership? More importantly, what makes a great leader? At E&L Global Communications, our 8 core values are the ingredients that make up our definition of leadership. Through repeated actions, executed by even the highest ranking in our firm, leadership becomes not just a destination, but a continuous process of development and improvement.
Leaders are committed to their work.
Great leaders keep their end goals in mind! They have a clear vision of what they want their team to accomplish. A leader’s dedication lies in helping his/her team reach its goals because this ultimately helps the leader achieve his/her own goals.
Leaders set the pace.
They are the record holders, the go-to people, and the all-star trainers of the office.
It’s not because of talent; it’s because of work ethic. E&L Global Communications believes that if a person wants something bad enough, they will work hard and develop the skills needed to get it!
Leaders never stop learning.
They understand the importance of humility and that there is always room improvement. Leaders are self-aware and know what they can get better at. Whether it’s through reading a business book or receiving advice from a mentor, the leaders at E&L Global Communications are always seeking to become the best versions of themselves!
Leaders give back.
They seek to help others less fortunate because by setting this example, others follow in their path! E&L Global Communications hosts fundraising events for organizations, such as The Ronald McDonald House and Operation Smile, as a way to give back to the community!
Leaders stay positive.
They never underestimate the power of a positive attitude. At moments of triumph and tribulation, their mood stays consistent. This ability to protect their emotions and remain optimistic sets the energy for the rest of the team. As we say, more people like Tigger than Eeyore, right?!
Leaders inherently do the right thing.
They do the right thing simply because it’s the right thing to do. In representing the caliber of clientele that we do, it is imperative that leaders within E&L Global Communications act with high character and morality at all times. We value our partnership with our client, their customers, and our team, and would never want to jeopardize that by taking a shortcut in business.
Leaders love a good challenge.
They know that in order to get the team results they desire, they must be willing to set the pace and throw out a few challenges here and there to keep everyone on their toes! We value competitiveness in a leader because we know they will be driven long after external motivational factors fade. The internal fire that fuels an athlete to practice when their entire body aches are what also fuels leaders within E&L Global Communications.
Leaders remain humble.
They are confident, but not arrogant. They know the day they have the mindset that they’ve arrived, they will fall from grace just as quickly. A true leader knows they must continue to ask questions, seek knowledge and learn from others in positions they desire while remaining likable and approachable.
While there are many values that create great leaders, we know that by focusing our efforts on just a few we will master them. To learn more about the Executive Team at E&L Global Communications and the visionaries who make these values a reality, view our web page here or follow them on Instagram for more tips and insight @eandlglobalcomm!